Tuesday, December 25, 2012

[itroundtable] LEAD: Sr Online Mktg spclst - NYC Area

Senior Online Marketing Specialist

Plymouth Rock Assurance New Jersey - Greater New York City Area

Apply to Janet Tenzer <jtenzer@PlymouthRock.com>;

Job Description

General Purpose Of Job:

This Senior Online Marketing Specialist position is responsible for managing the planning, execution, reporting and optimizing of all online campaigns to maximize acquisition volume at appropriate economics. This includes the management of desktop and mobile paid search campaigns, display and affiliate campaigns, as well as number of other PPC networks while also creating, maintaining and optimizing associated landing pages.

Essential Duties And Responsibilities:

Online marketing campaign planning, execution, maintenance and optimization:

Execute strategic optimization tactics that will improve CPA goals and integrate with overall digital marketing campaigns
Continuously innovate online marketing campaigns through expansion, advanced testing and targeting
Execute optimization strategies including creative A/B tests, network expansion, and budget management
Suggest creative and copy development and testing tactics for text ads, display ads, landing pages and call campaign scripts
Online Trafficking, QA and monitoring of campaigns
Balance 3rd party campaign management tools with human optimization to drive maximum efficiency
Monitor budget pacing and reconcile vendor invoices
Analyze and QA the data with Analytics team
Manage 3rd party relationships to protect Plymouth Rock's interests and maximize the return from working with the other party.
Proactively research new opportunities for campaign expansion, optimization and keep up-to-date on industry best practices
Regularly provide competitive analysis
Protect and defend brand identity and domain online

Desired Skills & Experience

Education And Experience:

Bachelor's degree (B.A.) from a four-year college or university along with 5 - 10 years related experience and/or training.
5-10 years of marketing experience preferably managing paid media campaigns with Tier 1 Engines (Google, Yahoo, Bing)
Advanced understanding of and a passion for online advertising and direct marketing performance metrics
Ability to understand business objectives and how they translate into online paid media strategies
Working knowledge and understanding of relevant online marketing and analytics tools and resources such as Omniture, Google Analytics, AdWords, Microsoft AdCenter DoubleClick and various other software packages
Experience with advanced campaign optimization tactics such as business rule implementation, A|B Testing, Multivariate Testing is highly desired
Able to manage day-to-day program execution
Demonstrate critical thinking and problem-solving abilities as well as creativity
Ability to work in a fast-paced environment and learn quickly
Strong organizational skills and attention to detail
Strong interpersonal skills
Proactive team player with an ability to work independently
Contributes to a positive work environment through enthusiasm, dedication and responsiveness
Auto insurance industry experience is a plus

Computer Skills And Knowledge:

Proficient working knowledge of Microsoft Office Suite products.

Company Description

Plymouth Rock, founded in 1982 by Jim Stone, former Massachusetts Insurance Commissioner, is a privately held insurance company that writes personal and commercial lines of business in the Northeastern United States. Today, Plymouth Rock, with more than $1billion in premiums underwritten and serviced, is comprised of a group of companies that were started or acquired to expand product offerings, channels of distribution, and the geographic footprint. With more than 800,000 policyholders, Plymouth Rock writes insurance through more than 800 independent agents.

The Plymouth Rock Group employs over 1,600 people and is headquartered in Boston, Massachusetts.

MIS Ntwk Assoc Mtg Dates

Dec 25th - No Mtg Holiday

Jan 8th - Tues - Reg Mtg - 6 pm Offices of Berman Larson Kane - Bring 10 copies of your resume -Don't use GPS for Dir to BLK Offices - Go to BLK site for directions

Jan 23rd - WEDNESDAY - Dinner Mtg - Abby Kohut - Holiday Inn - Totowa

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