2 New Messages
Digest #1422
Messages
Mon Dec 24, 2012 8:02 am (PST) . Posted by:
"Keith Bogen SPHR" hrslugger2002
Senior Online Marketing Specialist
Plymouth Rock Assurance New Jersey - Greater New York City Area
Apply to Janet Tenzer <jtenzer@PlymouthRock.com >;
Job Description
General Purpose Of Job:
This Senior
Online Marketing Specialist position is responsible for managing the
planning, execution, reporting and optimizing of all online campaigns to maximize acquisition volume at appropriate economics. This includes
the management of desktop and mobile paid search campaigns, display and
affiliate campaigns, as well as number of other PPC networks while also
creating, maintaining and optimizing associated landing pages.
Essential Duties And Responsibilities:
Online marketing campaign planning, execution, maintenance and optimization:
* Execute strategic optimization tactics that will improve CPA goals and integrate with overall digital marketing campaigns
* Continuously innovate online marketing campaigns through expansion, advanced testing and targeting
* Execute optimization strategies including creative A/B tests, network expansion, and budget management
* Suggest creative and copy development and testing tactics for text ads, display ads, landing pages and call campaign scripts
* Online Trafficking, QA and monitoring of campaigns
* Balance 3rd party campaign management tools with human optimization to drive maximum efficiency
* Monitor budget pacing and reconcile vendor invoices
* Analyze and QA the data with Analytics team
* Manage 3rd party relationships to protect Plymouth Rock's interests and maximize the return from working with the other party.
* Proactively research new opportunities for campaign expansion, optimization and keep up-to-date on industry best practices
* Regularly provide competitive analysis
* Protect and defend brand identity and domain online
Desired Skills & Experience
Education And Experience:
* Bachelor's degree (B.A.) from a four-year college or university along with 5 - 10 years related experience and/or training.
* 5-10 years of marketing experience preferably managing paid media campaigns with Tier 1 Engines (Google, Yahoo, Bing)
* Advanced understanding of and a passion for online advertising and direct marketing performance metrics
* Ability to understand business objectives and how they translate into online paid media strategies
* Working knowledge and understanding of relevant online marketing and analytics
tools and resources such as Omniture, Google Analytics, AdWords,
Microsoft AdCenter DoubleClick and various other software packages
* Experience with advanced campaign optimization tactics such as business rule
implementation, A|B Testing, Multivariate Testing is highly desired
* Able to manage day-to-day program execution
* Demonstrate critical thinking and problem-solving abilities as well as creativity
* Ability to work in a fast-paced environment and learn quickly
* Strong organizational skills and attention to detail
* Strong interpersonal skills
* Proactive team player with an ability to work independently
* Contributes to a positive work environment through enthusiasm, dedication and responsiveness
* Auto insurance industry experience is a plus
Computer Skills And Knowledge:
Proficient working knowledge of Microsoft Office Suite products.
Company DescriptionPlymouth Rock, founded in 1982 by Jim Stone, former Massachusetts
Insurance Commissioner, is a privately held insurance company that
writes personal and commercial lines of business in the Northeastern
United States. Today, Plymouth Rock, with more than $1billion in
premiums underwritten and serviced, is comprised of a group of companies that were started or acquired to expand product offerings, channels of
distribution, and the geographic footprint. With more than 800,000
policyholders, Plymouth Rock writes insurance through more than 800
independent agents.
The Plymouth Rock Group employs over 1,600 people and is headquartered in Boston, Massachusetts.
Additional Information
Posted:
December 17, 2012
Type:
Full-time
Experience:
Mid-Senior level
Functions:
Marketing
Industries:
Insurance
Compensation:
DOE
Job ID:
4413638
Veteran Commitment
Plymouth Rock Assurance New Jersey commits to hiring returning veterans.
Plymouth Rock Assurance New Jersey - Greater New York City Area
Apply to Janet Tenzer <jtenzer@PlymouthRoc
Job Description
General Purpose Of Job:
This Senior
Online Marketing Specialist position is responsible for managing the
planning, execution, reporting and optimizing of all online campaigns to maximize acquisition volume at appropriate economics. This includes
the management of desktop and mobile paid search campaigns, display and
affiliate campaigns, as well as number of other PPC networks while also
creating, maintaining and optimizing associated landing pages.
Essential Duties And Responsibilities:
Online marketing campaign planning, execution, maintenance and optimization:
* Execute strategic optimization tactics that will improve CPA goals and integrate with overall digital marketing campaigns
* Continuously innovate online marketing campaigns through expansion, advanced testing and targeting
* Execute optimization strategies including creative A/B tests, network expansion, and budget management
* Suggest creative and copy development and testing tactics for text ads, display ads, landing pages and call campaign scripts
* Online Trafficking, QA and monitoring of campaigns
* Balance 3rd party campaign management tools with human optimization to drive maximum efficiency
* Monitor budget pacing and reconcile vendor invoices
* Analyze and QA the data with Analytics team
* Manage 3rd party relationships to protect Plymouth Rock's interests and maximize the return from working with the other party.
* Proactively research new opportunities for campaign expansion, optimization and keep up-to-date on industry best practices
* Regularly provide competitive analysis
* Protect and defend brand identity and domain online
Desired Skills & Experience
Education And Experience:
* Bachelor's degree (B.A.) from a four-year college or university along with 5 - 10 years related experience and/or training.
* 5-10 years of marketing experience preferably managing paid media campaigns with Tier 1 Engines (Google, Yahoo, Bing)
* Advanced understanding of and a passion for online advertising and direct marketing performance metrics
* Ability to understand business objectives and how they translate into online paid media strategies
* Working knowledge and understanding of relevant online marketing and analytics
tools and resources such as Omniture, Google Analytics, AdWords,
Microsoft AdCenter DoubleClick and various other software packages
* Experience with advanced campaign optimization tactics such as business rule
implementation, A|B Testing, Multivariate Testing is highly desired
* Able to manage day-to-day program execution
* Demonstrate critical thinking and problem-solving abilities as well as creativity
* Ability to work in a fast-paced environment and learn quickly
* Strong organizational skills and attention to detail
* Strong interpersonal skills
* Proactive team player with an ability to work independently
* Contributes to a positive work environment through enthusiasm, dedication and responsiveness
* Auto insurance industry experience is a plus
Computer Skills And Knowledge:
Proficient working knowledge of Microsoft Office Suite products.
Company DescriptionPlymouth Rock, founded in 1982 by Jim Stone, former Massachusetts
Insurance Commissioner, is a privately held insurance company that
writes personal and commercial lines of business in the Northeastern
United States. Today, Plymouth Rock, with more than $1billion in
premiums underwritten and serviced, is comprised of a group of companies that were started or acquired to expand product offerings, channels of
distribution, and the geographic footprint. With more than 800,000
policyholders, Plymouth Rock writes insurance through more than 800
independent agents.
The Plymouth Rock Group employs over 1,600 people and is headquartered in Boston, Massachusetts.
Additional Information
Posted:
December 17, 2012
Type:
Full-time
Experience:
Mid-Senior level
Functions:
Marketing
Industries:
Insurance
Compensation:
DOE
Job ID:
4413638
Veteran Commitment
Plymouth Rock Assurance New Jersey commits to hiring returning veterans.
Mon Dec 24, 2012 8:03 am (PST) . Posted by:
"Keith Bogen SPHR" hrslugger2002
Creative Brand Manager
Plymouth Rock Assurance New Jersey - Greater New York City Area
Apply at http://www.plymouthrocknj.com/
Job Description
The Creative Brand Manager takes responsibility for developing plans
and executing projects and initiatives that support the broader short
and long-term brand strategy. This person will lead a team of creative
professionals to translate business goals into creative web, print, and
multi-media projects. The individual will also lead the creation of
brand iconography and voice, collaborating with other creative and
communications professionals to develop collateral that communicates
Plymouth Rock's brand identity while achieving results.
Essential Duties and Responsibilities:
* Work closely with internal advertising agency and senior management to develop the overall brand architecture and guidelines.
* Responsible for ensuring quality, consistency and alignment is being upheld across all initiatives across the business.
* Work with various stakeholders across the organization reviewing and
updating materials so they meet the current brand standards/guidelines.
* Consistently provide innovative and creative ideas, putting forward imaginative
alternatives and questioning traditional approaches and driving the
creative team to do the same.
* Produce ideas with depth and good reasoning, and be able to clearly execute on those ideas from concept to solution.
* Lead development of printed materials and online resources documenting brand guidelines that guide the development of all visuals and written
materials.
* Assist in managing annual consumer media plans ensuring timely and cost-effective execution of advertising plans.
* Manage the creation of marketing collateral, consumer advertising, and
promotional materials - both interactive and offline elements.
* Lead creative team to regularly audit and update graphic and editorial Web content.
* Analyze results from creative produced to optimize future performance.
* Contribute to budget creation and adhere to budgetary guidelines as it relates to brand marketing.
* Maintain knowledge of creative marketing trends and best practices.
Desired Skills & Experience
* Intensely creative, strategic thinker who can balance creative ideation with strong attention to detail and execution.
* Demonstrated expertise in building brands and creating brand guidelines for both design and editorial elements.
* Intuitive understanding of design and editorial principles.
* Strong e-commerce and digital marketing/advertising knowledge.
* User-centric approach to Web content development.
* Knowledgeable about offline media, particularly print.
* Excellent written and verbal communications skills.
* Strong presentation skills, with the ability to lead cross-functional workshops.
* Analytical thinker, able to distill key concepts and ascertain results quickly.
* Collaborative work style, able to achieve results in cross-functional team settings.
* Extensive knowledge of creative resources and software suites to ensure that team has necessary tools to achieve best results.
* Highly creative problem-solver, able to achieve results for minimal cost.
* Proven leadership skills with ability to provide direction, and development to creative staff.
* Strong project management skills, able to prioritize multiple initiatives so that deadlines are met.
Education and Experience:
* B.A./B.S./B.F.A. required, preferably in the fields of advertising, creative writing,
communications, marketing, social sciences, and/or visual arts.
* At least 5 years experience managing the work of creatives across print, web, video and experiential
* Extensive experience managing creative ideation sessions with proven track record of turning concepts into workable, executable strategies and
collateral.
* Extensive experience producing and managing Web projects and digital/interactive campaigns.
* Some experience with traditional media, e.g., print, radio, etc.
* Portfolio and/or case studies required.
Company DescriptionPlymouth Rock, founded in 1982 by Jim Stone, former Massachusetts
Insurance Commissioner, is a privately held insurance company that
writes personal and commercial lines of business in the Northeastern
United States. Today, Plymouth Rock, with more than $1billion in
premiums underwritten and serviced, is comprised of a group of companies that were started or acquired to expand product offerings, channels of
distribution, and the geographic footprint. With more than 800,000
policyholders, Plymouth Rock writes insurance through more than 800
independent agents.
The Plymouth Rock Group employs over 1,600 people and is headquartered in Boston, Massachusetts.
Additional Information
Posted:
December 13, 2012
Type:
Full-time
Experience:
Mid-Senior level
Functions:
Marketing
Industries:
Insurance
Job ID:
4396832
Veteran Commitment
Plymouth Rock Assurance New Jersey commits to hiring returning veterans.
Plymouth Rock Assurance New Jersey - Greater New York City Area
Apply at http://www.plymouth
Job Description
The Creative Brand Manager takes responsibility for developing plans
and executing projects and initiatives that support the broader short
and long-term brand strategy. This person will lead a team of creative
professionals to translate business goals into creative web, print, and
multi-media projects. The individual will also lead the creation of
brand iconography and voice, collaborating with other creative and
communications professionals to develop collateral that communicates
Plymouth Rock's brand identity while achieving results.
Essential Duties and Responsibilities:
* Work closely with internal advertising agency and senior management to develop the overall brand architecture and guidelines.
* Responsible for ensuring quality, consistency and alignment is being upheld across all initiatives across the business.
* Work with various stakeholders across the organization reviewing and
updating materials so they meet the current brand standards/guideline
* Consistently provide innovative and creative ideas, putting forward imaginative
alternatives and questioning traditional approaches and driving the
creative team to do the same.
* Produce ideas with depth and good reasoning, and be able to clearly execute on those ideas from concept to solution.
* Lead development of printed materials and online resources documenting brand guidelines that guide the development of all visuals and written
materials.
* Assist in managing annual consumer media plans ensuring timely and cost-effective execution of advertising plans.
* Manage the creation of marketing collateral, consumer advertising, and
promotional materials - both interactive and offline elements.
* Lead creative team to regularly audit and update graphic and editorial Web content.
* Analyze results from creative produced to optimize future performance.
* Contribute to budget creation and adhere to budgetary guidelines as it relates to brand marketing.
* Maintain knowledge of creative marketing trends and best practices.
Desired Skills & Experience
* Intensely creative, strategic thinker who can balance creative ideation with strong attention to detail and execution.
* Demonstrated expertise in building brands and creating brand guidelines for both design and editorial elements.
* Intuitive understanding of design and editorial principles.
* Strong e-commerce and digital marketing/advertisi
* User-centric approach to Web content development.
* Knowledgeable about offline media, particularly print.
* Excellent written and verbal communications skills.
* Strong presentation skills, with the ability to lead cross-functional workshops.
* Analytical thinker, able to distill key concepts and ascertain results quickly.
* Collaborative work style, able to achieve results in cross-functional team settings.
* Extensive knowledge of creative resources and software suites to ensure that team has necessary tools to achieve best results.
* Highly creative problem-solver, able to achieve results for minimal cost.
* Proven leadership skills with ability to provide direction, and development to creative staff.
* Strong project management skills, able to prioritize multiple initiatives so that deadlines are met.
Education and Experience:
* B.A./B.S./B.
communications, marketing, social sciences, and/or visual arts.
* At least 5 years experience managing the work of creatives across print, web, video and experiential
* Extensive experience managing creative ideation sessions with proven track record of turning concepts into workable, executable strategies and
collateral.
* Extensive experience producing and managing Web projects and digital/interactive campaigns.
* Some experience with traditional media, e.g., print, radio, etc.
* Portfolio and/or case studies required.
Company DescriptionPlymouth Rock, founded in 1982 by Jim Stone, former Massachusetts
Insurance Commissioner, is a privately held insurance company that
writes personal and commercial lines of business in the Northeastern
United States. Today, Plymouth Rock, with more than $1billion in
premiums underwritten and serviced, is comprised of a group of companies that were started or acquired to expand product offerings, channels of
distribution, and the geographic footprint. With more than 800,000
policyholders, Plymouth Rock writes insurance through more than 800
independent agents.
The Plymouth Rock Group employs over 1,600 people and is headquartered in Boston, Massachusetts.
Additional Information
Posted:
December 13, 2012
Type:
Full-time
Experience:
Mid-Senior level
Functions:
Marketing
Industries:
Insurance
Job ID:
4396832
Veteran Commitment
Plymouth Rock Assurance New Jersey commits to hiring returning veterans.
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