When you join Dow Jones, you become part of one of the most dynamic, creative and savvy news and information companies in the world. As a global leader in news and business intelligence, we are newswires, websites, newspapers, apps, newsletters, databases, magazines, radio and television--including some of the widest-read and most-respected brands, like Factiva, The Wall Street Journal, Barron's and SmartMoney. Our media inform the discussions and decisions that are vital to the world's commerce, while our databases make the business world more transparent. We continually develop technology to transform information into insight and insight into prosperity. From 58 countries and in a dozen languages, we enlighten and inspire audiences with authoritative, differentiated and trusted content.
We are seeking an innovative, experienced Customer Intelligence expert to challenge, direct and support our evolving Customer Insight (CI) program for the Consumer group which includes an enterprise data warehouse, data governance program and business intelligence/ analytics environment. This role is responsible for ensuring the Customer Insight program is aligned with goals, objectives and direction of multiple stakeholders including Circulation Marketing, Product, Advertising and IT. The candidate will be expected to evaluate the existing program and implement a CI roadmap in which the solutions are highly available, scalable and achieve the highest data integrity standards. The focus is on improving productivity, customer value and profitability.
Responsibilities:
· Work closely with business leaders to help to shape the roadmap for the Customer Insight program and direct the deployment of that program in alignment with the overall corporate strategy
· Develop highly effective business relationships to rationalize requests among competing business interests, formulate priorities and translate these into executable programs/projects in a collaborative manner
· Coordinate with existing customer intelligence teams to drive and enhance existing programs
· Responsible for the overall data governance and integrity of the data warehouse(s) and source systems
· Work with the Data Warehouse team in IT and other source system teams to define the integration requirements and data rules to support the CI initiatives
· Collaborate cross functionally with IT and business partners to identify and define the reporting and analytical requirements to support their business processes, including the data, reports and dashboards required
· Lead analytical projects designed to understand key business behaviors that drive customer acquisition, retention, and engagement
· Partner with the Technology teams to deliver a stable and highly available reporting platform and warehouse
· Function as the company's recognized authority on best practices for gathering, analyzing and providing access to data in order to make better business decisions
· Educate business users about data availability, usage and data mart views based on organizational roles and data security guidelines
Experience:
· 10+ years working experience in the Business Intelligence and analytics landscape
· Must have a minimum of three (3) years of Digital marketing, Online, Media or eCommerce experience
· Must have experience with web analytics platforms / software packages (Omniture preferred)
· Proven track record of implementing Customer Insight programs showing progression from development of reporting, analytics and data warehousing solutions, to growing roles and responsibilities that include leading a group that provides these services in a complex environment (i.e. many business partners across multiple business functions)
· Knowledge of emerging trends and practices in customer intelligence and data warehouse fields
· Proven ability to work with and influence stakeholder and senior level management
· Willingness to delve into the details as well as manage and assist with projects/initiatives
· Prior experience in analyzing data and implementing reporting tools
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