SEO Analyst, Toys R Us, Wayne, NJ
Send resume to Stacy Blackman, Talent Acquisition Managerstacy.blackman@toysrus.com, website: http://www.toysrusinc.com
The SEO Analyst will be responsible for monitoring overall search engine ranking performance for various Toys"R"Us brand websites. The SEO Analyst will work with the Online Manager of Web Development and the SEO Content Manager to implement search strategies and track the effectiveness of new and existing initiatives. Whereas the SEO Content Manager will focus on landing page optimization, the SEO Analyst will focus on quantifying the effort using various analytics tools to tell the story.
The successful candidate will have strong analytical skills. The SEO Analyst is expected to produce reports related to natural search visitors and website engagements; data driven analyses to help inform the team on search engine strategies; and post mortem assessment of project effectiveness to show ROI.
Key Functional Areas of Responsibility:
Provide support and analysis for the SEO team by:
Monitoring, tracking, and reporting on strategic keyword clusters
Performing trend analysis for low-hanging fruit opportunities
Evaluate search competitive landscape
Assist in keyword discovery and expansion for on-page/off-page optimization
Assist in copywriting for landing page optimization (LPO)
Stay abreast with Search Engine Marketing (specifically SEO)
Qualifications:
At least two years of experience with Website Analytics such as Omniture or similar tools, Enterprise level SEO Analytics using seoClarity or similar platforms, and keyword research tools such as Google AdWords Keyword Tool, WordTracker, Keyword Discovery, etc.
Working knowledge of Google Webmaster Tool
A strong passion for SEO and Online Marketing
Some E-commerce experience preferred, but not required
Intermediate proficiency in Excel (or related data crunching tool) required with skills in pivot tables, VLookups and formulas.
Proficiency in Access (or related experience) with knowledge of joining tables, running queries and data d-duplication
Bachelor degree is required.
Ability to articulate complex technical concepts to non-techies
Able to collaborate with others and work within ever changing deadlines
Self-motivated, detail oriented and able to prioritize daily work efficiently
Only candidates who apply to http://bit.ly/HiEtvQ with resume and salary requirement will be considered. We are unable to provide sponsorship for this position. No agency inquiries please.
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