Director, Marketing Analytics and Planning - NYC Reports to VP Marketing Strategy & Finance $100k +10-20% bonus US Citizen, Green Card or PR Holder; background ck required Prefer local candidate but will offer relo The Director of Marketing Analytics & Planning is responsible for executing in-depth strategic analysis and developing strategies to maximize Firm's retail business through the development of the seasonal marketing calendar and events / offers that support the company's brand and merchandising strategies through printed media. Primary Responsibilities: • Analyzing the effectiveness of events by key business metric (e.g. ROI, sales/advertising expense ratios, etc.) and developing new marketing events and cadence to maximize business results – i.e. sales and margin / profit. • Developing projections to validate proposed additions and changes to marketing events in keeping with overall brand and business strategies. • Maintaining understanding of Firms database and managing the resources of our third-party provider to develop functional improvements to data warehousing and reporting systems that can be leveraged to generate actionable customer insights / contact strategies to maximize sales / ROI performance. • Identifying strategic trends and actionable customer insights reflective of the company's brand / merchandising and marketing objectives – e.g. visits, frequency, average spend, fob and channel cross-shopping. • Creating and implementing (scorecard) reports for tracking of customer behaviors and business results, inclusive of the 360-degree view of the customer across fob's and channels. • Partnering with the Planning Organization (resp for finc'l plans of each business unit) to support the development of seasonal sales flow projections and monthly / daily sales plans reflective of the company's promotional activities. • 2 direct report with supervision of a team of 10 Marketing Analysts mentoring and developing their analytical capabilities and presentation skills. Team consists of VP, 4 Dir/Mgrs and 5 analysts. Qualifications: • 4-year BA/BS degree. MBA preferred. • At least 7 years of work experience in database and marketing analysis; retail/fashion/ consumer products is preferred. Expert level SAS and writing complex SQL queries needed. • Self-motivated with strong analytical and written / verbal presentation skills and detail oriented. Presentation skill set will be to peers, VP & EVP of Marketing Strategy & Finance and other cross functional groups. • Ability to summarize complex findings in clear, concise and timely manner. • Strong conceptual / creative thinker with the ability to prioritize, multi-task and meet deadlines. • Demonstrated ability to develop and manage a team and work in a team environment. Qualified candidates please e-mail resume and cover letter to: Linda@BentonSearch. com www.BentonSearch. com Jan 12th - Recruiter Night Out - Dinner Mtg - Abby Kohut Moderator - Ralph Cetrulo FYI Systems - Janelle Razzino Razzino Associates - Steven Pincus TTI of USA - Barbara Giglio Novartis Jan 19th No Meeting Jan 26th - Tues - Bring 20 copies of your resume - 6 pm - Carnevale Center 10 Lenox Ave Pompton Lakes 07442 Rm 9 Feb 9th Combined Dinner Mtg AWC - Rod Colon - Empowering Today's Professionals (ETP) Network |
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