Saturday, August 28, 2010

[SMCNG] Digest Number 471

Messages In This Digest (3 Messages)

1.: Fwd: [newjerseynetworkers] Senior Manager, Global Campaigns From: Peter Lutz

2.: Fwd: NYC SPIN September 21 - Ed Yourdon: Beautiful Software From: Peter Lutz

3.: Fwd: NJ SPIN invites you to September 2010 NJ SPIN Meeting (Sep 16, From: Peter Lutz

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1.: Fwd: [newjerseynetworkers] Senior Manager, Global Campaigns

Posted by: "Peter Lutz" lutzpf@gmail.com peter_f_lutz

Fri Aug 27, 2010 5:12 am (PDT)

Peter Lutz
(908) 672-9150
lutzpf@gmail.com
www.linkedin.com/in/peterlutz

---------- Forwarded message ----------
From: "Keith Bogen SPHR" <keith.bogen@yahoo.com>
Date: Aug 27, 2010 2:11 AM
Subject: [newjerseynetworkers] Senior Manager, Global Campaigns
To: "Keith Bogen SPHR" <Keith.Bogen@yahoo.com>

*Title: Senior Manager, Global Campaigns *

*Department:** **Marketing***

*Location: London or **Alpharetta**, GA***

*Reports To: **Corporate Marketing***

*FLSA Status: Exempt***

* *
*Job Description Overview*

Ariba, Inc. is the leading provider of on-demand spend management solutions.
Our mission is to transform the way companies of all sizes, across all
industries, and geographies operate by delivering technology, service, and
network solutions that enable them to holistically source, contract,
procure, pay, manage, and analyze their spend and supplier relationships.
Delivered on demand, our enterprise-class offerings empower companies to
achieve greater control of their spend and drive continuous improvements in
financial and supply chain performance. More than 1,000 companies, including
more than half of the companies on the Fortune 100, use Ariba solutions to
manage their spend from sourcing and orders through invoicing and payment.

This person will plan, develop and implement prospect campaigns to further
the volume of qualified inquires. He/she will be the central point of
contact for Global campaigns – spanning North America and
Northern/Southern/Continental Europe. He/she must be comfortable with
ambiguously defined problems, big challenges, and can balance thinking with
tactical, detailed execution.

*Duties and Responsibilities *

· Develop Ariba's global campaign strategy to maximize results in
all target, global regions that includes business model messaging, overall
company position coupled with individual solution know-how;

· Launch breakthrough ideas and innovative campaigns to our prospect
base via all relevant mediums (Webinars, live events, targeted e-mails, Web
content and direct mail)

· Create marketing campaigns calendar that complements Ariba
solution marketing priorities and industry/internal tradeshows and
conferences;

· Develop end-to-end marketing campaigns from mass exposure to
engaging the Field Marketing organization for individualize follow-through;
run multiple campaigns simultaneously without clouding the overall message;

· Define the marketing automation flow for lead nurturing campaigns
and targeted outreach by industry, solution, etc.;

· Maximize trends and AR "wins" by developing campaigns that are
timely and relevant

· Understand, manage and leverage relationships with industry
organizations, associations and industry influencers;

· Coordinate with inside sales team to ensure timely follow-up from
campaigns and events and solicit feedback on the quality of leads from
specific activities;

· Understand the power of social media and marketing; leverage
innovative outlets to complement lead gen efforts;

· Work with limited supervision;

· Articulate plans and results to management;

· Manage a team and utilize cross-department resources; and

· Manage and create a global budget; review dollars spent with ROI
gained and make adjustments as necessary throughout the year.

*Preferred **Qualifications:*

· Desirable: MBA; Experience in high-technology environment a must

· 8-10 years experience in a demand creation role

· Experience managing a team both in-person and virtual required

· Prior experience in B2B software marketing; experience touting
multiple solutions and solution lines a must

· Must be extremely creative and show an ability to take technical
concepts and translate into campaign ideas that are digestible and
actionable

· Campaign creation and execution experience in North America and
Europe

· Proven ability to make decisions based on metrics

· Proficient in MS Office applications including Word, PowerPoint
and Excel; Salesforce.com experience required

· Excellent project management and organizational skills

· Must possess excellent written, verbal and visual communication
skills

· Strong ability to lead teams and influence others who report on a
solid and dotted line basis

· Ability to manage large detailed project to tight timeline. Responds
under pressures of time and uncertainty

· Strong interpersonal skills and ability to earn trust and respect
from management

· Outstanding presentation/communication skills

· Experience with reporting, marketing and campaign dashboards and
KPIs

· Excellent analytical abilities

· Demonstrated ability to take initiative, lead by example and
achieve extraordinary results

· High energy, self-directed, team player

· Detail oriented

* *

*Basic Minimum Qualifications*

· Bachelor's degree in Marketing or related field

· 10-20% Travel Required.

**

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2.: Fwd: NYC SPIN September 21 - Ed Yourdon: Beautiful Software

Posted by: "Peter Lutz" lutzpf@gmail.com peter_f_lutz

Fri Aug 27, 2010 5:12 am (PDT)

Peter Lutz
(908) 672-9150
lutzpf@gmail.com
www.linkedin.com/in/peterlutz

---------- Forwarded message ----------
From: "NYC SPIN Announcement Newsletter" <nycspinadmin@nycspin.org>
Date: Aug 26, 2010 9:07 AM
Subject: NYC SPIN September 21 - Ed Yourdon: Beautiful Software
To: <lutzpf@gmail.com>

NYC SPIN September 21 - Ed Yourdon: Beautiful
Software<http://nyc-spin.blogspot.com/>
<http://fusion.google.com/add?source=atgs&feedurl=http://feeds.feedburner.com/nycspin>
------------------------------

NYC SPIN September 21 - Ed Yourdon: Beautiful
Software<http://feedproxy.google.com/~r/nycspin/~3/naR0C4sfuLg/nyc-spin-september-21-ed-yourdon_26.html?utm_source=feedburner&utm_medium=email>

Posted: 26 Aug 2010 05:00 AM PDT
*The NYC SPIN is thrilled to welcome back world renowned technologist Ed
Yourdon to kick off our 2010-2011 season. The topic: Beautiful Software.
Details below.*
*
*
*Click here to RSVP for the <http://nycspin201009-news.eventbrite.com/>
September <http://nycspin201009-news.eventbrite.com/>
Meeting<http://nycspin201009-news.eventbrite.com/>
*
*
*
*============================================================== *
To *join the NYC SPIN* or to renew your membership, please use the
"registration" option at the link below:
*
**http://nycspinmembership.eventbrite.com*

*Membership gets you special discounts and sometimes notices of extra
events.*

*Once you have joined in this manner, you can manage your membership and your
event **registrations **by going to http://eventbrite.com/ and logging in
and updating your information, should it change.
**============================================================== *
**** **Follow us on:
LinkedIn<http://www.linkedin.com/groups?mostPopular=&gid=92073>and
Twitter
<http://twitter.com/nycityspin>(@NYCitySPIN) ******
*============================================================== *

*Click here to RSVP for the September
Meeting<http://nycspin201009-news.eventbrite.com/>
*

*September 2010 NYC SPIN Meeting Announcement*
************************************************************************* *
*Date:* September 21, 2010
*Time:* 5:30 PM - 7:30 PM
*Topic:* *Beautiful Software*
*Presenter:* *Ed Yourdon*
*Location:* Microsoft
*********************************************************************

*PLEASE SUPPORT OUR SPONSORS*

Microsoft <http://www.microsoft.com/> (our meeting venue host)

KuperPresents.com <http://www.kuperpresents.com/> (hosting and managing our
website)

Pearson Education/InformIT<http://click.linksynergy.com/fs-bin/click?id=71g*g/RXVZg&offerid=145238.10000042&subid=0&type=4>(providing
books we raffle off at NYC SPIN events)

***Learn more about our sponsors or how to become a sponsor by
clicking here<http://kuperpresents.com/nycspin-new/nycspin2010sponsorpage.htm>
.***

**
*
==============================================================
Registration ends September 20th at 5pm (or when all seats are filled)
*

*Click here to RSVP for the September
Meeting<http://nycspin201009-news.eventbrite.com/>
*

* ****PLEASE ONLY REGISTER ONCE***
* To manage your registration and/or** membership, follow the instructions
at the top this message.
==============================================================
*
*Abstract - Beautiful Software*

Obviously, nobody wants to build "bad" software -- i.e., software that's
full of bugs, delivered late, and over budget. And our industry has spent a
great deal of time and energy during the past 40 years (ever since the 1969
NATO conference on software engineering, if not earlier) trying to figure
out how to develop "good" software -- i.e., software that's delivered on
time, under budget, meets the user's needs, and has few if any bugs.

But that's not the same as "beautiful" software -- software that makes you
gasp with delight and shake your head in wonder, not just the first time you
see it, but *every* time. What *is* beautiful software -- how would we know
it when (if) we saw it? Why should we want to develop beautiful software --
and, no, that's *not* a rhetorical question, because it turns out that a lot
of people really don't want to ... or at least don't want it badly enough. *
Who* develops (or has developed) beautiful software? How do they do it? What
should *we* do in order to develop beautiful software?

*Click here to RSVP for the <http://nycspin201009-news.eventbrite.com/>
September <http://nycspin201009-news.eventbrite.com/>
Meeting<http://nycspin201009-news.eventbrite.com/>
*
*
*
*Biography - Ed Yourdon*

<http://www.yourdon.com/images/portraits/sidebarportrait.jpg>
*Edward Yourdon* is an internationally-recognized expert witness and
computer consultant who specializes in project management, software
engineering methodologies, and Web 2.0 development. He is the author of over
550 technical articles and more than two dozen books, including: *Outsource:
competing in the global productivity
race<http://www.amazon.com/OUTSOURCE-Competing-Global-Productivity-Race/dp/0131475711?ie=UTF8&tag=nycspin-20&link_code=btl&camp=213689&creative=392969>
*; *Byte Wars<http://www.amazon.com/Byte-Wars-September-Information-Technology/dp/0130477257?ie=UTF8&tag=nycspin-20&link_code=btl&camp=213689&creative=392969>
*; *Managing High-Intensity Internet
Projects<http://www.amazon.com/Managing-High-Intensity-Internet-Projects-Yourdon/dp/0130621102?ie=UTF8&tag=nycspin-20&link_code=btl&camp=213689&creative=392969>
;* *Object-Oriented Systems Design: An Integrated Approach*; *Death
March<http://www.amazon.com/Death-March-2nd-Edward-Yourdon/dp/013143635X?ie=UTF8&tag=nycspin-20&link_code=btl&camp=213689&creative=392969>
*; *Rise and Resurrection of the American
Programmer<http://www.amazon.com/Resurrection-American-Programmer-Paperback-Yourdon/dp/B000L74T0Y?ie=UTF8&tag=nycspin-20&link_code=btl&camp=213689&creative=392969>
*; and* Decline and Fall of the American Programmer*.

Ed has worked in the computer industry for more than 40 years, beginning
when Digital Equipment Corporation hired him in 1964 to write the FORTRAN
math library for the PDP-5 and the assembler for the popular PDP-8
minicomputer. During his career, he has worked on over 25 different
mainframe computers and was involved in a number of pioneering computer
technologies, such as time-sharing operating systems and virtual memory
systems.

Along the way in his long and eventful career Ed founded and was CEO of
YOURDON Inc., an international consulting, software development, publishing,
and training company. He eventually sold that company, which, after
additional mergers and such, is now part of IBM.

Ed is currently CEO of NODRUOY Inc. a computer consulting, publishing, and
research firm based in New York City. He is also the Director of the
Business/IT Trends Service for the Cutter Consortium, of which he is a
co-founder and chairman. He serves as Editor Emeritus of the Consortium's
flagship publication, the Cutter IT Journal.

Ed Yourdon received a B.S. in Applied Mathematics from MIT in 1965 and has
carried out graduate work at MIT and at the Polytechnic Institute of New
York. He has been appointed an Honorary Professor of Information Technology
at Universidad CAECE in Buenos Aires, and has lectured at MIT, Harvard,
UCLA, Berkeley, and other universities around the world. He has been quoted
in and interviewed by numerous newspapers and magazines, including The New
York Times, The Wall Street Journal, the Los Angeles Times, The Christian
Science Monitor, the Boston Globe, The Times of India, Newsweek, and several
computer trade publications. He has also been interviewed on numerous
television news shows and radio programs, including Fox News, the ABC
Evening News, CNBC, and National Public Radio.

According to the December 1999 issue of Crosstalk: The Journal of Defense
Software Engineering, Ed Yourdon is one of the ten most influential men and
women in the software field. In June 1997, he was inducted into the Computer
Hall of Fame, along with such notables as Charles Babbage, Seymour Cray,
James Martin, Grace Hopper, Gerald Weinberg, and Bill Gates. Ed is widely
known as the lead developer of the structured analysis/design methods of the
1970s, as well as co-developer of the Yourdon/Whitehead method of
object-oriented analysis/design and the popular Coad/Yourdon OO methodology
of the late 1980s and 1990s. He was awarded a Certificate of Merit by the
Second International Workshop on Computer-Aided Software Engineering in 1988
for his contributions to the promotion of Structured Methods for the
improvement of Information Systems Development, leading to the CASE field.
He was selected as an Honored Member of Who's Who in the Computer Industry
in 1989. And he was given the Productivity Award in 1992 by Computer
Language magazine, for his book Decline and Fall of the American Programmer.

* *
*
*
*Click here to RSVP for the September
Meeting<http://nycspin201009-news.eventbrite.com/>
*

* Directions
****
*
* Microsoft
1290 Avenue of the Americas
(between 51st and 52nd Streets)*
* **
*
**Click here for a map* (will launch new
window)<http://www.bing.com/maps/#JnE9eXAuMTI5MCtBdmVudWUrb2YrdGhlK0FtZXJpY2FzJTJjK05ldytZb3JrJTJjK05ZJTdlc3N0LjAlN2VwZy4xJmJiPTU0LjQzNjg1Mjc3MTgxNTglN2UtNDQuMjk4ODU4NjQzJTdlMjMuNDMxMDM2OTg2MjcyJTdlLTEwMy41MzcxMzk4OTM=>
*
*
*
*By Train/Subway*
* **
*
Not all trains run at all times and subway schedules are subject to change.
For current schedules, weekly service advisories and maps, contact the
Metropolitan Transportation Authority (MTA) at (718) 330-1234 or visit the
subway section of the MTA Web Site <http://mta.info/>.

*The following are nearby subway stops:**

B,D,F,M to 47th-50th St./Rockefeller Center
N,R,Q to 49th St. (at 7th Avenue)
1,A,C,E to 50th St. (at 8th Ave)
E to 7th Ave (at 53rd St)*
****
*
*
*Click here to RSVP for the September
Meeting<http://nycspin201009-news.eventbrite.com/>
*
*
==============================================================
**PLEASE ONLY REGISTER ONCE**
To manage your registration and/or membership, follow the instructions
at the top this message.
==============================================================
*
*
*
For more information about the NYC SPIN, visit http://nycspin.org

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