IT Help Wanted: [itroundtable] LEAD: Dir Sftwr Mktg - NJ

Friday, February 18, 2011

[itroundtable] LEAD: Dir Sftwr Mktg - NJ - IT/E Mktg Exp

Please call me regarding this direct hire position we have open with our direct client. I am enclosing the details, and look forward to hearing back from you.

Director of Marketing (IT experience, e-Marketing)

Our client, a global and rapidly growing software development firm based in Central NJ seeks a Director of Marketing to join the company's Leadership Team. This individual will have the responsibility for leading the development of the customer value propositions, building the company's brand, creating the company's positioning in the market to drive future growth. This indivdual will also collaborate with leadership, product management, and interactive design teams to craft branding, messaging, and promotions.

Responsibilities

· Drive the development and execution of an integrated global communication strategy that educates and influences press, analysts, customers, and partners.

· Develop and implement programs for lead generation.

· Serve as company spokesperson; build and maintain strong relations with press worldwide; create and contribute to message development initiatives.

· Advise corporate executives and product team members on best way to communicate to our market and in the industry (social media, product launches, geographic expansions, etc.).

· Develop strategy and messaging for corporate announcements; cultivate and leverage strong business, customer and trade media relationships.

· Assess ROI of PR programs, web seminars, social media, online programs, advertising and other trade materials.

· Responsible for messaging in HTML Newsletters, Print Advertisements, Online Advertisements, Brochures, Flyers, WhitePapers, and Web Content.

· Manage marketing budget.

· Manage, coach and mentor marketing team members.

Qualifications

· A minimum of 8 years of strategic communications experience with increasing responsibility.

· Undergraduate degree in marketing, communications, public relations or related field; Master's degree a plus.

· Software /Information Technology company experience.

· Ability to creatively plan strategically and execute globally.

· Demonstrated writing/communications skills, strong media relationships; experienced in public relations strategy development and using new media effectively.Requires a hands on manager with an ability to direct teams and lead a creative design process. THANKS SO MUCH!

-----------------

Lori Magee / Senior Technical Recruiter

Talon Professional Services

202 Carnegie Center, Suite 304

Princeton NJ 08540

Direct Office Number: 609-454-4810

Cell: 732-241-4455 ~ Fax: 609-924-8929

Email: lmagee@talonpro.com

MIS Ntwk Assoc Mtg Dates:

Feb 22nd - Tues Reg Mtg - 6 pm - Berman Larson Kane Offices, Paramus - DO NOT use GPS for directions - Bring 15 copies of your resume

Mar 29th - Tues Dinner Mtg - Recruiter Night Out - Moderator - Bob Larson Berman Larson Kane

__._,_.___

Reply to sender | Reply to group | Reply via web post | Start a New Topic

Messages in this topic (1)

Recent Activity: