Messages In This Digest (5 Messages)
- 1.
- I need a Product Marketing Manager From: tmolfetto
- 2.
- I need a Field Marketing Manager From: tmolfetto
- 3.
- Is there a Web Analyst / SEO Expert in the house? From: tmolfetto
- 4.
- Fw: 10 Reasons to Hire a Grown-up From: Ann Garvey
- 5.
- Article: How to Write an Effective Resume Title (Monster) From: Eric Nilsson
Messages
- 1.
-
I need a Product Marketing Manager
Posted by: "tmolfetto" tmolfetto@verizon.net tmolfetto
Thu Jun 2, 2011 5:51 am (PDT)
To Apply:
Please apply ASAP via email only (no faxed resumes). Absolutely no phone calls. Send resume in plain text or as MS Word attachment, including salary history to mail to: jobs@infragistics.com .
Job Title:
Product Marketing Manager
Department: Marketing
Location: Cranbury, New Jersey
Salary Grade:
Reports To: Senior Marketing Manager
Function / Purpose:
Infragistics, the world leader in user interface tools is driving the next generation of user experiences on the web and the desktop. We are looking for a global, B2B Product Marketing Manager to join our team and report to our Senior Marketing Manager.
The right person will be someone who can educate customers and prospects about our company and its offers, drive demand for products and services, and maximize brand value. They will do this by translating and writing technical features and functionality into optimally positioned, differentiated and customer-focused messages. The role also involves managing product launches and marketing campaigns. So, you will need to work well with our world-wide design, product management and sales teams, as well as media outlets.
We are looking for someone who can see the world through an application developer's eyes and then write the kind of content that speaks to how Infragistics can help them solve their problems and meet their needs.
You have to be an excellent writer and have the ability to distil specialized information and communicate it accurately, in fact, flawlessly. In addition to strong writing skills, you need adept B2B knowledge and organizational abilities.
Essential Duties:
(1). Management of Marketing and Product & Campaign Launch Deliverables
(2). Content Development
(3). Market Analysis
Description:
Manages product launches, marketing campaigns and programs with world-wide design, product management and sales teams, as well as media outlets. Translates technical features and functionality into optimally positioned, differentiated and targeted messages that results in: educating customers and prospects about our company and its offers; driving demand for products and services; and maximizing brand value.
Responsibilities:
Content Development (65%)
• Writes (drafts, edits, proofreads) uploads and maintains all marketing and promotional materials including: :Web site content, customer newsletters, emails (campaigns), online and print advertising copy, brochures, invitations, channel partner flyers, joint messaging content with partners, trade show and contest signage,. engineering documents, e.g., service release launch documents and bug reports.
• Drafts, edits, proofreads, posts to social networking sites and company blogs.
Management of Marketing and Product Launch Deliverables (30%)
• Collaborates with Product Management in developing playbooks for product releases and translates features and functionality into customer benefits and messaging statements that serve as the foundation for Key Messaging Documents.
• Owns Key Messaging Documents.
• Manages marketing campaigns playbooks and creative briefs.
• Product launch – plans all marketing activities for new products and releases and manages cross-functional implementation.
• Assists in the design of all marketing literature with the Design team.
• Assists in editing performance white papers, customer case studies, video scripts, advertorials and press releases.
• Assists in editing standard and executive customer presentations, battle cards and other sales tools.
• Coordinates with Product Management, Engineering and Sales to ensure that all online marketing materials are reviewed and approved in a timely manner.
• Manages content schedule for social networking sites.
• Works with Web team to ensure functionality as it relates to online marketing deliverables.
• Communicates key marketing activities and achievements internally to employee audience.
Market Analysis (5%)
• Reviews competitive web sites, press releases, etc. to understand competitive positioning and considers this when writing marketing content.
• Stays informed on topics related to customer buying behavior and user experience research.
Qualifications:
• Superior writing, grammar and proofreading skills.
• Ability to translate product management and engineering content into customer benefits.
• Experience with HTML, Java Script and CMS tools a must have (Ektron experience a plus)
• 5+ years of B2B experience in a product marketing or marketing communications role.
• Bachelor's in marketing, advertising, or communications is preferred.
• Works well with deadlines, prioritizes and multitasks.Excellent people and management skills.
•
To Apply:
Please apply ASAP via email only (no faxed resumes). Absolutely no phone calls. Send resume in plain text or as MS Word attachment, including salary history to mail to: jobs@infragistics.com .
- 2.
-
I need a Field Marketing Manager
Posted by: "tmolfetto" tmolfetto@verizon.net tmolfetto
Thu Jun 2, 2011 5:54 am (PDT)
To Apply:
Please apply ASAP via email only (no faxed resumes). Absolutely no phone calls. Send resume in plain text or as MS Word attachment, including salary history to mail to: jobs@infragistics.com .
Job Title: Field Marketing Manager Department: Marketing
Location: Cranbury, New Jersey
Salary Grade: Reports To: Senior Marketing Manager
Function / Purpose:
Infragistics, the world leader in user interface tools is driving the next generation of user experiences on the web and the desktop. We are looking for a Field Marketing Manager to join our Marketing team and report to our Senior Marketing Manager. The right person will be someone who wants nothing more than to uncover and manage sales opportunities, stimulate the demand for IG products and services, and deliver the right tools and collateral. This person will drive integrated marketing campaigns and lead generation programs down to each of our world-wide sales regions and channel partners. We are looking for someone who can anticipate sales needs and provide proactive ideas and programs to drive vertical demand and account penetration
Essential Duties:
Demand/Lead Generation: (1). drives attendance and capture leads from programs and campaigns. (2). data mines from existing and new data sources. (3). performs segmentation/modeling to create opportunity profiles (by firmographics, geo, industry, etc.) for increasing vertical demand and account penetration.
Campaign / Program Management: (1). manages pre-and post-marketing activities for programs and campaigns. (2).participates in weekly sales meetings and meets regularly with IS and Web Analyst for the continuous improvement of lead generation, program/campaign effectiveness. (3). assists in securing customer testimonials and reference accounts. (4). collaborates with the greater Marketing team / Product Management in the creation of key campaign and product documents.
Management of Sales Deliverables: (1). supplies all opportunity lists to appropriate region in a timely manner. (2). manages the development and delivery of sales/ event collateral, tools, customer presentations, etc. (3). uncovers specific account information to assist sales in preparing for customer meetings. (4). assists in sales trainings (5). develops promotional materials in support of channel partner activities, e.g., event flyers.
Metrics Management & Reporting: (1). manages lead metrics through the use of email and CRM tools. (2). establishes benchmarks and generates reports from campaign/program results (3). analyzes wins/losses each month and drives findings into actionable recommendations.
Market Analysis: (1). acts as the "eyes and ears" of the marketplace and provides insights to Product Management and other appropriate teams. (2). collaborates with Product Management in developing competitive tools/sheets, FAQs, battle cards, etc.
Description:
Working with regional sales teams, you will execute and measure demand/lead generation programs and ensure that sales is fully equipped for customer engagement. Your efforts will drive pipeline activity and the acceleration of IG products and solutions toward meeting sales targets.
Responsibilities:
Demand/Lead Generation (40%)
• Drives attendance and capture leads from programs and campaigns, including: webinars, multimedia programs (e.g., virtual trade shows, sponsorships), workshops, partner events, trade show lists, multiple newsletters, white paper registration, etc.
• Data mines from existing data sources to uncover and collect opportunities.
• Performs segmentation/modeling to create opportunity profiles, as well as drive vertical demand / further account penetration (share of wallet).
• Identifies new sources of leads, e.g., list rentals, social networking sites, etc.
• Monitors website inquiries to uncover potential opportunities before expediting them to the appropriate IG department.
Campaign / Program Management (25%)
• Manages pre-and post-marketing activities, and content development for programs and campaigns, including: webinars, media programs (e.g., virtual trade shows), workshops, partner events, trade show lists, white paper registration, and multiple newsletters.
• Participates in weekly sales meetings to communicate and coordinate campaign/program efforts; and gathers feedback for dissemination to other departments.
• Meets regularly with IS and Web Analyst for the continuous improvement of lead generation, program/campaign effectiveness.
• Updates the Marketing Calendar to ensure coordination of efforts/resources with other departments.
• Assists in securing customer testimonials and reference accounts for case studies.
• Collaborates with the greater Marketing team and Product Management in the creation of Playbooks and Key Messaging Documents.
Management of Sales Deliverables (15%)
• Supplies post-program/campaign opportunity lists to appropriate region in a timely manner.
• Supplies pre and post trade show leads.
• Supplies leads from list rentals and other external sources gathered through mining efforts.
• Manages the process of developing and delivering sales brochures/collateral, event collateral and sales tools, etc.
• Collaborates in the development of standard and executive customer presentations.
• Uncovers specific account information (for larger opportunities) to assist sales in preparing for customer meetings.
• Assists in sales trainings in each region as it relates to communicating the positioning and value of new products and offers.
• Develops promotional materials in support of channel partner activities, e.g., event flyers.
Metrics Management & Reporting (15%)
• Drives pipeline by managing lead generation metrics through the use of email and CRM tools.
• Establishes benchmarks and generates reports from campaign/program results, e.g., number of leads budgeted/expected per month.
• Analyzes wins/losses each month and drives findings into actionable recommendations for Product Management, Sales and/or other internal teams.
Market Analysis (5%)
• Acts as the "eyes and ears" of the marketplace, absorbs and disseminates market and competitive information and customer insights to Product Management and other appropriate internal teams.
• Collaborates with Product Management in the development of competitive tools/sheets, FAQs, battle cards, etc.
Qualifications:
• Proven B2B marketing experience in global lead generation, and the simultaneous execution of multiple, metrics-driven campaigns and programs including: online, learning events, workshops and seminars.
• Proven success in effectively communicating with and supporting global sales teams and channel partners.
• Ability to maintain consistent messaging across regions while negotiating with regions on cultural nuances.
• Demonstrated lead management / tracking expertise; and working knowledge of campaign management, CRM tools and Excel, e.g., CoreMotives.
• Strong ability to interpret data and transform information into meaningful conclusions and recommendations.
• Experienced in developing sales tools and creating sales presentations.
• Must be highly organized, dependable and proactive; and have the ability to effectively communicate and work across groups.
• Proven ability to thrive in a fast-moving environment.
• 5+ years' experience in a similar role and MBA desired
To Apply:
Please apply ASAP via email only (no faxed resumes). Absolutely no phone calls. Send resume in plain text or as MS Word attachment, including salary history to mail to: jobs@infragistics.com .
- 3.
-
Is there a Web Analyst / SEO Expert in the house?
Posted by: "tmolfetto" tmolfetto@verizon.net tmolfetto
Thu Jun 2, 2011 5:56 am (PDT)
To Apply:
Please apply ASAP via email only (no faxed resumes). Absolutely no phone calls. Send resume in plain text or as MS Word attachment, including salary history to mail to: jobs@infragistics.com .
Job Title: Web Analyst Department: Marketing
Location: Cranbury, New Jersey
Salary Grade: Reports To: Senior Marketing Manager
Function / Purpose:
The Web Analyst will be responsible for the following three, world-wide functions:
• Online data collection, analysis, segmentation and metrics reporting for digital platforms and programs, including: web sites (IG, competitive, video-sharing); social media; online advertising; pay- per- click/SEM; blogs, forums, podcasts; and mobile marketing efforts.
• Continuous improvement of SEO, as well as the facilitation of SEO education & guidance throughout the company.
• Synthesizing findings from analyses completed for digital platforms with existing information gathered from online marketing programs (e.g., email campaigns, web seminars, downloads) to formulate actionable recommendations that will result in improving /driving traffic, leads, revenue and visitor experience.
Essential Duties:
• Daily management of pay-per-click program (including online spend and advertising effectiveness).
• Hands-on information gathering using various analytic and measurement tools and other data sources that address: Clickstream, competitor activities, link building, behavioral targeting, social monitoring and testing, e.g. CoreMetrics, Omniture Google Analytics, Web Trends , Quantcast, Twittercount , Technorati, Google Website optimizer for A/B testing.
• Creation of online marketing dashboards that depict key metrics related to traffic information, conversion rates, online customer behavior / experience, etc.
• Scheduled communication with content contributors (bloggers, tweeps, authors, presenters, PR, etc.) for the purpose of SEO education and guidance.
• Collaboration with the website technology and user experience teams to recommend digital platform enhancements (in accordance with findings, as well as best practices). Collaboration with database teams to identify gaps in data capture and recommend process improvements.
Description:
Infragistics, the world leader in user interface tools is driving the next generation of user experiences on the web and the desktop. We are looking for a Web Analyst and conversion optimization expert to join our Marketing team. The right person will be someone who wants nothing more than to understand the story behind the data; lives and breathes conversion optimization; and knows how to create insights that drive actions down to the "bottom line".
The Web Analyst will rely on their B2B online marketing experience to analyze our digital platforms and programs, continuously improve SEO, and provide insight for improving traffic, leads, revenue and visitor experience. The role interfaces with the website technology, user experience, database and online program teams. If you're inquisitive, analytical and thrive in a fast-paced, entrepreneurial environment, then opportunity knocks today.
Responsibilities:
Your primary responsibility is monitoring and continuously improving the business performance of our digital platforms—including online marketing programs. You will accomplish this by analyzing data, making optimization recommendations, monitoring campaign strategies and coordinating your efforts with internal teams and vendors. Specific responsibilities include: (1). Collect, analyze, segment; identify metrics; and build reports that rely on popular analytic tools and services. (2). Create online marketing effectiveness dashboards that depict key metrics. (3). Integrate analytic insights to drive recommendations across multiple platforms and programs.
Qualifications:
• Demonstrated ability to improve SEO, web site popularity, trust and authority.
• Strong ability to interpret data and transform information into meaningful conclusions and recommendations.
• Organized thinker, fascinated by how & why things work, and curious about how people behave.
• Knowledge of how web sites are built and managed, and familiarity with HTML, Java Script (for placement of tracking tags), and SQL (for data collection).
• Familiarity with some of the popular Clickstream, competitive, search, link building, behavior targeting and social monitoring/measuring tools and services, e.g., ClickTracks, CoreMetrics, Omniture, Google Analytics, Google Insights, Web Trends , WordTracker, Quantcast, Trackur, Audience Science, Kefta & Netmining, Twitterfriends, Klout, Technorati, Twittercount , Google Website optimizer for A/B testing.
• Strong understanding of B2B marketing; a "know how" for how business is done on the web, e.g., online advertising, public relations, social media, etc.
• Proven ability to thrive in a fast-moving environment.
• Basic understanding of user experience best practices.
• 5+ years' experience in a similar role and MBA desired
To Apply:
Please apply ASAP via email only (no faxed resumes). Absolutely no phone calls. Send resume in plain text or as MS Word attachment, including salary history to mail to: jobs@infragistics.com .
- 4.
-
Fw: 10 Reasons to Hire a Grown-up
Posted by: "Ann Garvey" agarvey44@yahoo.com ann_garvey
Thu Jun 2, 2011 8:04 pm (PDT)
Hello Everyone,
I thought this would be of interest to you.
Kind Regards,
Ann Garvey, PMP
http://www.linkedin.com/in/anngarve y
732-580-7184
----- Forwarded Message ----
10 Good Reasons To Hire A Grown-Up
As part of a close knit creative department, the copywriters and art directors
were used to walking into each other’s offices to borrow awards books, the
latest Adweek or some not well hidden enough stash of chocolate. Ed usually had
the best collection of all of the above, so it wasn’t surprising we were in his
office even when he wasn’t there.
What was mildly surprising was that he had left his driver’s license on his
desk. But what was completely incomprehensible to us was what we saw on his
license: his date of birth. Doing the math we late twenty-somethings figured
out that he was (gasp) Over 40! How could this guy who looked to be our age and
was in the creative department possibly be So Old?
Young does not automatically mean hard working. Where do older creative folks
go?
It wasn’t so much that he looked our age, although he did indeed choose his
parents wisely. It was more that we never saw anyone over 40 at the agency
except for the president and the executive creative director. And possibly a few
old ladies (who might even be pushing 50!) who processed payroll. It certainly
never occurred to us that some day we might be Over 40 ourselves.
Well there’s a whole generation of creative folks who are now over 40 and
apparently all of them are commenting on a recent post about the Age Old
Question. They are justifiably ticked off about age bias.
Here’s the deal, though. All that effort is wildly unproductive and could be
channeled in a much more effective way. How could folks so good at crafting
messages and getting the word out about brands be so bad when it comes to
marketing themselves?
First thing is, folks north of 40 have to be clear on all the advantages to
hiring a grown-up. So I suggest:
Read these before going into an interview for a shot of confidence and to know
how to answer the age question.
Pass this on to others. Link it in your blog. (You do have a blog, don’t you?)
Advantages to Hiring a Grown-Up:
1. We know how to have real conversations. We didn’t grow up texting each
other. We like talking in person and know how to speak on the phone and in
person. We can speak extemporaneously and know what it means. And we listen.
2. When we’re working, we’re working. Our job is not our social life. We’re not
looking for love or a hook-up at work and we don’t spend hours texting and
flaming others about it. Because we don’t care.
3. It’s nice to have a Grown-Up on the team. Consider this scenario: your top
client is waiting in the conference room and the projector just broke. Who do
you want presenting with just a white board and a marker, the grown-up or the
recent grad?
4. We’ve seen it all before and have perspective. We’ve seen clients freak out,
servers go down, blackberries go in the toilet (literally). As long as no
kittens, puppies, or babies were harmed, we know these can be fixed and It Will
Be OK.
5. We’re done with the babies. We may have kids but for the most part, they are
past the keep you up all night phase. No matter how youthful you are, running on
no sleep day after day is going to affect your performance.
6. Loyalty. Not interested in jumping around. Again, been there, done that.
7. We’re on time. Perhaps it’s because we still wear watches.
8. We understand the bottom line. Most of us have either consulted or had our
own business, so we understand being responsible with the company’s money.
9. We’re good mentors. Everyone talks about the importance of mentors. There’s
no substitute for a ton of experience, both in work and in life, to make you a
good one.
10. If you’re selling to the biggest, most powerful, wealthiest demographic
(Baby Boomers), who better to help you do it?
Note: this was originally published in Talent Zoo
- 5.
-
Article: How to Write an Effective Resume Title (Monster)
Posted by: "Eric Nilsson" ericnilsson@earthlink.net norsemantechnology
Thu Jun 2, 2011 8:04 pm (PDT)
How to Write an Effective Resume Title
By Kim Isaacs, Monster Resume Expert
When you create or edit your Monster resume, you are asked to name your
resume. The name you pick will be featured across the top of your resume in
bold and colored text as the resume headline, so select a name that is
memorable and professional.
Experts suggest learning about appropriate job titles before writing the
resume title field. "First conduct a search <http://jobsearch.monster.com/ >
for representative jobs that interest you," says Ginger Korljan, principal
of Take Charge Coaching in Phoenix. "Whatever title you choose, the
remainder of your resume should demonstrate why you are qualified for that
position," she says.
You are allotted up to 35 characters for the "resume name" field in the
Monster Resume Builder <http://my.monster.com > , so select your words
carefully. Don't be afraid to use abbreviations to save space, and keep in
mind that the goal of your title is to compel employers to keep reading your
resume. An effective title includes your resume objective
<http://career-advice.monster. com/resumes- cover-letters/ resume-writing- tips/
whats-your-resume-objective/ article.aspx> and your strongest qualification,
says Pamela Hann, CPC, a workforce services specialist for the Kansas
Department of Commerce. "That could be years of experience, an industry
credential or a job-related skill," she says.
See it all here:
http://career-advice.monster. com/resumes- cover-letters/ resume-writing- tips/r
esume-title/article.aspx
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