Thursday, June 9, 2011

[itroundtable] Digest Number 2487

Messages In This Digest (3 Messages)

Messages

1.

LEAD:  Comm Mgr - NY Metro - Media - 6 fig

Posted by: "john sampson" jcsspike@yahoo.com   jcsspike

Wed Jun 8, 2011 6:09 am (PDT)




Full comp capability to $200k
local candidates highly preferred but will consider relo
Global CPG Mfg – N NJ/NY Metro area - Car required – no public transportation
Reports to NA Media Director
US Citizen, Green Card/PR Holder; background ck and drug screen mandatory

Candidate should hold a strong media (buying and strategy) agency background. Role open due to internal promotion w/ 2 direct reports- media supervisor & analyst. Need strong digital & online digital gaming background. The LCM is part of the Company's global media organization & will lead the development & execution of world class media plans w/in U.S. for a collection of brands across 2 portfolios. The LCM is the internal media expert to the brand organization & champion of the media function & best practices.

KEY RESPONSIBILITIES:
1. Lead the development and execution of world class media plans
- Challenge & Collaborate with Mindshare, brand teams & other agency partners in the development & implementation of creative & innovative media comm plans that deliver against brand objective & goals. Contributor to Brand Planning Process to drive strategy development, idea assessment & execution of media plans/programs. Drive brands' digital agenda, encompassing the development and roll-out of Company's digital road map and the articulation of that road map for individual brands.
2. Serve as the internal media expert to brand teams
- Brand consultant on all media issues - channel planning/media partnerships to agency management/ support. - Liaison for the brand to the external media community, providing insight on trends, challenges & opportunities facing the industry. Manage & cultivate relationships w/ key media partners to ensure Company is well positioned to remain `the' thought-leader in the media market place. Drive media organization learning & influence across the org to include groups such as shopper marketing, Customer Development & PR groups.
3. Drive the development and implementation of ROMI and Best Practice
- Partner with Media Insights and other resources (e.g. Nielsen) in the development and delivery of a research and analytics road map to aggressively drive efforts on ROMI and media optimization. Work with brands and agency teams in the development and implementation of appropriate planning guidelines that deliver against key brand objectives, learning and ROMI principals. Leverage best practices from in/outside organization & insure they are reflected in on-going channel planning and investment decisions.
4. Champion media capability building
- Drive the media capability building agenda across the media and marketing organization, with focus in the emerging space and digital partners. Partner with media agency and outside experts in the overarching curriculum development and action plans that bring capability building to life.

KEY REQUIREMENTS (Education; Experience and Skills)
- BA or BS Degree
- 8+ years of media leadership experience with media agency or
consumer brand marketer.
- Strong and proven experience leading integrated media programs that
encompass planning across multiple platforms and working with
multiple agency and media partners. Strong digital media knowledge
and experience. Possess strong knowledge of current media trends
and players that cut across various channels (e.g. TV and Digital)
and well versed in consumer insights and media consumption.
- Experience with large scale budgets that have encompassed
development and implementation of multichannel marketing and media
plans.
- Good understanding of how major consumer marketer operates in media
planning & execution.
- Posses the ability to work both autonomously and in a team
environment and work across functions to influence actions, gain
consensus and effect change.

Qualified candidates please e-mail resume and cover letter to: Linda@BentonSearch.com
www.BentonSearch.com

MIS Ntwk Assoc Mtg Dates:

June 7th - Tues Reg Mtg - 6 pm - Berman Larson Kane Offices, Paramus - DO NOT use GPS for directions - Get dir from BLK site - Bring 15 copies of your resume

June 28th - Tues - Recruiter Night Out dinner mtg Marty Latman Moderator - Daria Palestina Regeneron - Fawad Ali NYU Langone Med Ctr
2.

LEAD:  Infra Program Mgr - NJ - to 150k

Posted by: "john sampson" jcsspike@yahoo.com   jcsspike

Wed Jun 8, 2011 8:02 am (PDT)



 
Infrastructure Program Manager - (US-NJ-Bridgewater)

Compensation: $120K - $150K / Year
Minimum Education: Bachelors
Job Type: Full Time
Jobcode: CKDJA17

US headquartered global consulting firm is trying to hire a veteran infrastructure program manager with consulting experience who has worked in banking, insurance or the broad category of financial services. Onsite offshore experience. They want someone who has managed large programs 

Email resume in Word to TheBigGameHunter@cisny.com. Please include the job code for the position with your resume. 

NO RELOCATION. NO OVERSEAS RESUMES. NO 3RD PARTIES. 

MIS Ntwk Assoc Mtg Dates:

June 7th - Tues Reg Mtg - 6 pm - Berman Larson Kane Offices, Paramus - DO NOT use GPS for directions - Get dir from BLK site - Bring 15 copies of your resume

June 28th - Tues - Recruiter Night Out dinner mtg Marty Latman Moderator - Daria Palestina Regeneron - Fawad Ali NYU Langone Med Ctr
3.

Fwd: Let your 'elevator speech' elevate your business

Posted by: "Peter Lutz" lutzpf@gmail.com   peter_f_lutz

Thu Jun 9, 2011 4:07 am (PDT)



Peter Lutz
lutzpf@gmail.com
(908) 672-9150
www.linkedin.com/in/peterlutz
---------- Forwarded message ----------
From: "Harvey Mackay" <alerts@harveymackay.com>
Date: Jun 9, 2011 6:11 AM
Subject: Let your &apos;elevator speech&apos; elevate your business
To: <lutzpf@gmail.com>

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Harvey Mackay's Column This Week

*Let your 'elevator speech' elevate your business*

By Harvey Mackay

If you were given a 180-second opportunity to change your business forever,
would you be prepared to do it on a moment's notice? You would if you learn
about the elevator speech as defined by Terri Sjodin in her new book, *Small
Message, Big Impact.*

The book's subtitle, *How to Put the Power of the Elevator Speech to Work
for You,* gets right to the point: the three minutes or so that you have to
introduce your product or service to a potential customer.

In meet-and-greet situations, we have a unique opportunity to start a
business relationship. Knowing how to use those few minutes to your best
advantage is a skill that is essential to getting to the next level. Are
you prepared for this challenge?

Terri Sjodin just became your best friend. "Small Message, Big Impact" is
an extremely practical guide that is clearly written and packed full of
terrific examples.

I've known Terri for a long time, and I am a big fan of her work. As a
professional speaker, I can vouch for the wisdom she shares. The way she
presents the information makes it easy to absorb. In fact, each of the
chapters becomes an elevator speech on its own, because she takes just the
right amount of time to get the ideas across.

Sjodin defines the elevator speech this way: "A brief presentation that
introduces a product, service, philosophy, or an idea. The name suggests
the notion that the message should be delivered in the time span of an
elevator ride, up to about three minutes. Its general purpose is to
intrigue and inspire a listener to want to hear more of the presenter's
complete proposition in the near future."

Working with that time constraint, you begin to realize that every word is
significant. You can't ramble or veer off message, or your presentation
loses focus and becomes small talk. That's where the value of her advice is
most apparent: getting to the point without getting stuck on the details.

"Your goal is to be both informative and persuasive, pairing rock-solid
information with compelling arguments," Sjodin says. "If you are too
informative, nothing happens. If you are too aggressive, nothing happens.
Find a balance and you'll see results."

Drawing on the work of Professor Alan Monroe, Sjodin works through the steps
of Monroe's Motivated Sequence which describes the normal sequence of human
thinking: attention, need, satisfaction, visualization and action. She
translates this scholarly work into language that anyone can understand and
apply to their specific situation.

Once you understand what the listener needs, the product becomes much easier
to craft. With useful examples and step-by-step outlines, she takes the
mystery out of what makes an effective message and how to best use those
precious three minutes.

Really outstanding speakers typically meet three benchmarks, she says.

1. *Case* -- "They have built solid persuasive cases, employing clean,
logical arguments and evidence to support their message."
2. *Creativity* -- "Their illustrations of the talking points are really
creative. They have blended thoughtful analysis and storyboarding to craft
intriguing and interesting messages."
3. *Delivery* -- "They present their messages in their own authentic
voices. There's no boring professional mode; they aren't canned Stepford
people. Their presentation style is genuine, and people sense the truth in
their delivery."

Sjodin offers the ten basic steps to developing an elevator speech, and
provides an outline worksheet that can be adapted for any situation. You
couldn't ask for a better how-to. She's taken the guesswork out of
preparing the presentation.

She emphasizes the importance of practice and evaluating your performance.
She includes a thorough speech evaluation form that allows readers to assess
their progress and effectiveness.

The creative approach Sjodin takes sets her book apart from so many other
advice books. Borrowing from MIT meteorologist Edward Lorenz, she starts
with "the butterfly effect," the notion that a massive storm might have its
roots in the faraway flapping of a tiny butterfly's wings.

"Assume that one tiny presentation at the outset of your journey could
ultimately result in the fruition of your short- and long-term plans," she
says, "and the magic of the Elevator Speech Effect can begin to generate a
positive ripple effect forward. The motivation you use to put yourself out
there is the potential to attain your goals and dreams."

*Mackay's Moral: * A great elevator speech can take you all the way to the
top.
*[image: bw_harvey]*

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*First time EVER direct!*

*__________________ *

* *

*New paperback*

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