Full comp capability to $200k
local candidates highly preferred but will consider relo
Global CPG Mfg – N NJ/NY Metro area - Car required – no public transportation
Reports to NA Media Director
US Citizen, Green Card/PR Holder; background ck and drug screen mandatory
Candidate should hold a strong media (buying and strategy) agency background. Role open due to internal promotion w/ 2 direct reports- media supervisor & analyst. Need strong digital & online digital gaming background. The LCM is part of the Company's global media organization & will lead the development & execution of world class media plans w/in U.S. for a collection of brands across 2 portfolios. The LCM is the internal media expert to the brand organization & champion of the media function & best practices.
KEY RESPONSIBILITIES:
1. Lead the development and execution of world class media plans
- Challenge & Collaborate with Mindshare, brand teams & other agency partners in the development & implementation of creative & innovative media comm plans that deliver against brand objective & goals. Contributor to Brand Planning Process to drive strategy development, idea assessment & execution of media plans/programs. Drive brands' digital agenda, encompassing the development and roll-out of Company's digital road map and the articulation of that road map for individual brands.
2. Serve as the internal media expert to brand teams
- Brand consultant on all media issues - channel planning/media partnerships to agency management/ support. - Liaison for the brand to the external media community, providing insight on trends, challenges & opportunities facing the industry. Manage & cultivate relationships w/ key media partners to ensure Company is well positioned to remain `the' thought-leader in the media market place. Drive media organization learning & influence across the org to include groups such as shopper marketing, Customer Development & PR groups.
3. Drive the development and implementation of ROMI and Best Practice
- Partner with Media Insights and other resources (e.g. Nielsen) in the development and delivery of a research and analytics road map to aggressively drive efforts on ROMI and media optimization. Work with brands and agency teams in the development and implementation of appropriate planning guidelines that deliver against key brand objectives, learning and ROMI principals. Leverage best practices from in/outside organization & insure they are reflected in on-going channel planning and investment decisions.
4. Champion media capability building
- Drive the media capability building agenda across the media and marketing organization, with focus in the emerging space and digital partners. Partner with media agency and outside experts in the overarching curriculum development and action plans that bring capability building to life.
KEY REQUIREMENTS (Education; Experience and Skills)
- BA or BS Degree
- 8+ years of media leadership experience with media agency or
consumer brand marketer.
- Strong and proven experience leading integrated media programs that
encompass planning across multiple platforms and working with
multiple agency and media partners. Strong digital media knowledge
and experience. Possess strong knowledge of current media trends
and players that cut across various channels (e.g. TV and Digital)
and well versed in consumer insights and media consumption.
- Experience with large scale budgets that have encompassed
development and implementation of multichannel marketing and media
plans.
- Good understanding of how major consumer marketer operates in media
planning & execution.
- Posses the ability to work both autonomously and in a team
environment and work across functions to influence actions, gain
consensus and effect change.
Qualified candidates please e-mail resume and cover letter to: Linda@BentonSearch.com
www.BentonSearch.com
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