Base To Mid 120s + 16% bonus; min relo
For Int'l Market Research Firm – Paterson, NJ
Must be US Citizen, PR or Green Card Holder
Reports to Group Dir, Retail Analytics
Global market research firm.
Summary
The Analytics Director is responsible for analysis of company network events and marketing opportunities utilizing external data provided by packaged goods manufacturers and internal data (transactional and household level data managed by company for grocery and other retailers). They also develop custom analyses of frequent shopper card and scanner-based sales information in response to retail marketing needs and issues. This role is 40% client facing (going on client sales calls with Acct Mgmt); 60% hands-on stats.
RESPONSIBILITIES:
This position is responsible for conducting sophistical quantitative analyses of the impact of previous Marketing events as well as for identifying future opportunities to leverage the Corporation network and going on external client facing calls with Exec Dir of Business Development.
• Work with VP, Executive Directors, and Directors of Business
Development to build relationships with key research contacts at
assigned accounts.
• Work with retail accounts to understand their needs and provide
guidance on analytics best practices and the feasibility of their
requests given the scope of our data and resources.
• Perform simple to complex data analysis as required to meet the
client's analytical needs.
• Mine extensive marketing databases to identify insights and
opportunities that drive the value proposition for Retail clients.
• Work with and train VP's, Executive Directors, and Directors of
Business Development on the benefits of proper program design and
how it relates to volumetric impact in analysis. Train on how to
present and position information in the sale of Company's
promotions.
• Utilize data from Company's transactional and household databases to
develop presentations for clients that provide business insights and
evaluation of promotional events.
• Work with corporate technical staff in the development of new
analytical products. Make recommendations for new ways of utilizing
Company's internal databases.
• May manage Analysts and Senior Analysts.
QUALIFICATIONS:
• Bachelor's degree required. Advanced degrees in relevant areas of
focus a plus.
• 5-7 yrs retail analytical exp or CRM in an analytical capacity
• Extensive experience with SAS and SQL required.
• Proficient in Microsoft Office software.
• Strong presentation and client-facing skills.
• Hands-on knowledge of statistics with expertise in modeling and
segmentation.
Background Ck and drug screening conducted
Interested candidates please e-mail resume and cover letter to: Linda@BentonSearch.com
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