| | | |  1) Exclusive Linkedin tip - put your city in your profile
| | Intro
No one knows this yet, except you and I. I figured it out recently, and I'll give you a head start before I put this on my blog. Please don't publicize it on the Internet (i.e. blog, Twitter, etc) although you should feel free to forward this email to your friends and colleagues.
* The tip - put the name of your city in text somewhere in your profile
If you don't have it there already, put the name of your city in the Summary field of your profile.
Why is the tip important?
If someone goes to LinkedIn and uses the Search People function to look for
CMP Boston
because they are looking for a Certified Meeting Professional, it won't find most CMPs in Boston. Why? Because LinkedIn remembers your location based on your zip code (sort of). Regardless, the search won't find your profile unless you have the word Boston somewhere in your profile.
Therefore, if you want friends and potential customers to be able to find you, this tip should give you and edge over your competition if they are looking for a someone in your city to help them in their business.
The proof, if you care
To test and prove this, do a search for
Patrick O'Malley Boston
You will see 4 profile results, and all have the word Boston in their profile. Oddly, the other 3 aren't from Boston (but went to Boston schools), and one is a woman.
If you repeat the search and remove the word Boston, you will see over a hundred matches. I used to be #1, and am at the bottom of page 10. If you want to see a funny blog entry on it, click http://www.the-linkedin-speaker.com/blog/2009/08/27/linkedin-search-people-function-changed-sort-order/ If you now click "Greater Boston Area" on the right hand side, it will filter those who live in Boston (based on zip code), and there are 11 of them. However, a bunch of them don't have the word Boston in their profile, so they wouldn't be found in the search above. LinkedIn only knows that they are from the "Greater Boston area" because it internally remembers their zip code, but won't match that when you do a search for the word.
Cool, huh? | 2) Why Twitter can be powerful for marketing - video from a keynote
| | Thanks to the MPI folks in Atlanta for having me for that event.
If you need help with Twitter, or getting targeted followers for your business, let me know. | 3) Upcoming public appearances
| Come by if you're in town (and can get a ticket): October 5, Boston, MA, BestEvents Expo 200
October 7, Des Moines, IA, MPI Regional Fall Summit, Heartland Chapter
October 9, New York, New York, ASCDI 2009 Fall Conference
October 10, Baltimore, MD, Johns Hopkins University - "Social Media For Business Networking"
More can always be found on my home page.
| 4) Shameless plug
| Need help with social media or Google ranking?
Need speaking training, or consulting?
Please call (617)-PATRICK | | Thanks for your time. Great tip coming next month, too... Sincerely, | | Pat
Patrick OMalley, aka 617-PATRICK
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