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1.: Manager, Analytics - CRM $120k - $130k Chicagoland From: Linda Benton

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1.: Manager, Analytics - CRM $120k - $130k Chicagoland

Posted by: "Linda Benton" Linda@BentonSearch.com lindaabenton

Mon May 25, 2009 6:08 pm (PDT)

Manager, Analytics – CRM
Base $120k - $130k + 15% bonus
For Fortune 500 Firm – northern Chicago land, IL
Must be US Citizen, PR or Green Card
Relo allocation; drug screen/background ck conducted

Reports into Director of Direct Marketing
Annual sales of $10 billion; employ 33,000 people in 150 countries worldwide, and serve over 350,000 customers. There are 356 people in the Division of this Company; 52 employed within the Marketing Department.

Description
The Manager of Customer Marketing Analytics leads and provides strategic direction to the direct marketing function of the Company to identify customer analyses that will reveal critical customer insights needed to develop B2B direct marketing programs to develop response models, based on customers' behaviors; identifies and prioritizes customer opportunities. The role promotes their product thru direct mail.

My client is seeking a manager that is hands-on and can get dirty in the data but still develop and support the existing analysts. It will be a hands-on manager role that can work in the trenches but can step back and present big picture to management….all with B2B background.

The successful candidate will also:
• Lead and manage a staff (5 direct reports – 3 SAS Analysts, Mgr of Mailing Lists and a Circulation Analyst ). This is a hands-on position employing data mining techniques to identify appropriate direct marketing contact strategies for their B2B catalog. Build and apply regression-based models for catalog mailing campaigns.
• Participate in establishing business objectives, developing budgets, and providing summaries of program performance. Ensures a coordinated global marketing program.
• Maintain awareness of key competitor developments and external best practices, dynamically adjusting strategy as required.
• Develop processes to ensure critical business needs, to shorten turnaround time on ad-hoc requests, and to provide deeper analytic insights to researchers and cross business segment managers.

Strong potential candidate portfolio will include (in order of priority):
• B to B experience that aligned to mix of catalog and direct mail
• Good balance of hands on SAS analytics, juggling multiple projects, and analyst management techniques
• Able to articulate what has worked and why (mix of modeling and testing)
• Good circulation and prospecting experience
• Able to communicate complex direct marketing principles in plain language both up and down
• Some B to C experience

Requirements

Absolute must have's for this position, B2B within Multi-Channel Direct Marketing (web, catalog and telephone), strong and current SAS Programming, expert hands-on Data Mining skills (lifetime value, circulation strategy, segmentation, testing & control, list rentals – catalog is essential), strong management experience and strategic development. Client requires all of these attributes. Note: Firm does not have a sales force – they sell thru catalog, on-line and phone channels.

• Minimum of 5 years of experience in marketing analytics including customer modeling, managing specific segment development initiatives including technical/analytic development process. Must have extensive knowledge of statistical methods and system design used to analyze customer data and behavior.
• Must have experience working directly with SAS and programming in it and other data analytics tools. (3 of the people that report into this role are jr. level SAS programmers); Expert in Excel
• Must have B2B experience in a multi-channel direct marketing environment (web, catalog and telephone).
• Strong management experience – 5 direct reports. This is however a hands-on lead job.
• Bachelor's degree required in Business Statistics or Marketing – Graduate degree or MBA a plus
• Must have experience managing creative process to ensure high-impact customer contacts in a catalog direct mail environment. B2B experience is a must!
• Must possess excellent communication, leadership, and organizational skills to be able to integrate multiple business needs, build compromise where necessary, and present ideas to senior management. Must be expert in developing strategic plans.
• Must possess strong analytical skills and detail orientation to interpret analytic findings into relevant and actionable business insights and to recommend appropriate and effective strategies to successfully assist in accomplishing business results. Company is looking to establish methodology and put processes in place – driving organization around these bylaws.
• Must have communication skills to encourage business to focus on core customer issues and to produce a clear, concise strategic plan to assist the organization in meeting its goals.

Position may require up to 10% travel – to occasional conferences

Qualified candidates send a cover letter and resume to: Linda@BentonSearch.com
www.BentonSearch.com

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