| Company Aequor Technologies Location New York City, NY 10003 Industries Internet Services Job Type Full Time Temporary/Contract/ Project Employee Relevant Work Experience 5+ to 7 Years Education Level Bachelor's Degree Career Level Executive (SVP, VP, Department Head, etc) Search Engine Strategy Content Expert; Director/VP Level About the Job Contract to direct hire opportunity in New York City. The purpose of this position is to support the Search Engine Strategy Project Manager's efforts to increase quality traffic to Media websites; to improve rankings on search engines; to track the activities of a website's visitors; web designers, web editors and related editorial brand members to increase their understanding of search engine strategies. Details: · Conduct research to determine the best search keywords for each brand. · Create unique META data for each web page and ensure that it follow SEO strategies and best practices. · Make changes to website content and META data to improve it's ranking on all the major search engines. This includes, but is not limited to using Web Master tools and provided strategies. · Research latest SEO/SEM/SMM best practices. · Promote Websites, RSS feeds and Widgets through appropriate networks. · Oversee Web 2.0 projects on blogs, forums and wikis. · Analyze the number of visitors to brand websites and the activity on the site using web analytics software. · Publish monthly SEO reports on site trends and keyword statistics to colleagues and to brand personnel. · Produce quarterly analysis of ROI success of the SEO/SMM campaigns. · Ability to understand issues surrounding user experience, accessibility and information architecture. Requirements: · Bachelor's Degree; BA in Communication preferred. · B2B search marketing experience highly desirable · Strong understanding of how a search engine ranks a website · Have an in-depth understanding of search engine optimization, online media and publishing industries, web analytics and report generation & data manipulation/ presentation. · Solid ability to perform keyword research for target niche audiences such as the Business of Advertising and Marketing and the residential and design industry. · Understanding of niche markets for Nielsen brands (Entertainment, Music, etc.) · Ability to learn and communicate SEO techniques and terminology to those who are unfamiliar with the trade. Please forward resumes to mconery@aequor. com . |
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