IT Help Wanted: [itroundtable] Article: "What Document is as Valuable to a Job Seeker as a Great Resume?"

Wednesday, August 12, 2009

[itroundtable] Article: "What Document is as Valuable to a Job Seeker as a Great Resume?"

---------- Forwarded message ----------
From: Ruthie Powell <ruthiep@bellsouth.net>
Date: Wed, Aug 12, 2009 at 9:39 AM
Subject: [Atlanta Business Links] Article: "What Document is as Valuable to a Job Seeker as a Great Resume?"
To: AFUMCCareerResources@yahoogroups.com, Atlanta_job_search@yahoogroups.com, atlantabusinesslinks@yahoogroups.com, careermavens@yahoogroups.com, jobseekersrevenge@yahoogroups.com

All job seekers know the importance of having a resume and most job seekers
know how to create a great resume. There are not many job seekers, though,
who know there is a piece of marketing material that is as important and
valuable as a great resume: a one-page marketing plan.

The purpose of the marketing plan is two-fold. The one-page document forces
you to concisely state what you are looking for in your next industry,
company, position, and in what geographic area. The process of creating the
plan helps you identify your top skills, your competitive advantage, and a
list of 5 - 10 target companies.

The second and main purpose of the marketing plan is to provide the
information needed so your friends, family, and network buddies can help you
in your job search. The people in your network do not memorize what you are
looking for. They have lives of their own and probably know more than one
person in a job transition. Help them by giving them a one-page summary of
the key points to listen for as they are out and about. Encourage them to
post your marketing plan on their refrigerators or by their desks so they
see it frequently. Seeing it often will help them remember the information.
As they are talking with other people and hear a company's name that is on
your list, they will remember to introduce you to the person who has a
contact there.

Create your marketing plan and freely share it with the people in your
network. Save your resumes for the target companies, the ones you will
network into with the help of your network buddies.

To read the entire article including a description of the format, go to
RightChangesJobSearchCoach.blogspot.com. To receive a free marketing plan
template, e-mail Judi@RightChanges. <mailto:Judi%40RightChanges.biz> biz
with the subject line: marketing plan template.

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