Saturday, September 5, 2009

[SMCNG] Digest Number 200

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1.: Fwd: When Marketing Is Not Enough From: Peter Lutz

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1.: Fwd: When Marketing Is Not Enough

Posted by: "Peter Lutz" lutzpf@gmail.com peter_f_lutz

Fri Sep 4, 2009 6:17 am (PDT)

---------- Forwarded message ----------
From: NJ MENG <rbardos.meng@comcast.net>
Date: Fri, Sep 4, 2009 at 9:01 AM
Subject: When Marketing Is Not Enough
To: lutzpf@gmail.com

<http://rs6.net/tn.jsp?et=1102657049164&s=2685&e=001WLFEjz0f8BXHJNUcXcTwC-cpOfTqmLDRmZDMFD_qj5ms7JEz2Ao9E0COr0rAbtT7CMC2-LCmwALmtBnfeTvqPRAGSVvftYPGN_rIhI73SqJmldi1X8_PiA==>
*Please Join NJ MENG!
Friday, September 11, 2009*
* Marketing in the Internet Age*
What happens when marketing doesn't work anymore? Or doesn't work enough?
What do you do when the old tactics don't seem to get the same attention?
Find out how the best companies are using the Internet to market their
products but also their company, too.
The combination of web 3.0 social marketing/social consciousness on the part
of brands is critical to engaging consumers. Find out how being a
purpose-driven company gives you the edge when things aren't going so well.
Learn how to plan and execute your marketing plans in this brave new
marketing world.
*MIKE MORAN*
<http://rs6.net/tn.jsp?et=1102657049164&s=2685&e=001WLFEjz0f8BXHJNUcXcTwC-cpOfTqmLDRmZDMFD_qj5ms7JEz2Ao9E0COr0rAbtT7CMC2-LCmwALmtBnfeTvqPRAGSVvftYPGN_rIhI73SqJmldi1X8_PiA==>[image:
Mike Moran]<http://rs6.net/tn.jsp?et=1102657049164&s=2685&e=001WLFEjz0f8BXHJNUcXcTwC-cpOfTqmLDRmZDMFD_qj5ms7JEz2Ao9E0COr0rAbtT7CMC2-LCmwALmtBnfeTvqPRAGSVvftYPGN_rIhI73SqJmldi1X8_PiA==><http://rs6.net/tn.jsp?et=1102657049164&s=2685&e=001WLFEjz0f8BXHJNUcXcTwC-cpOfTqmLDRmZDMFD_qj5ms7JEz2Ao9E0COr0rAbtT7CMC2-LCmwALmtBnfeTvqPRAGSVvftYPGN_rIhI73SqJmldi1X8_PiA==>Mike
is the author of the acclaimed book on Internet marketing, Do It Wrong
Quickly<http://rs6.net/tn.jsp?et=1102657049164&s=2685&e=001WLFEjz0f8BVnYPpjmOnTKbX3Rm1fAy9fzpOov9TVCU7lGqBP1wDgG9lI9Y4m4e5czHbIe0ucJU39NJrt_02f8G0Eu8P9VbIZK7ogVcdc2fgU9oMBB6bQdRjpr46-IUPdcVnlB_jxpcA=>,
on the heels of the best-selling Search Engine Marketing, Inc.,
<http://rs6.net/tn.jsp?et=1102657049164&s=2685&e=001WLFEjz0f8BUMeGhwhF4OqsBEZF3nnZC87exeOJOjffWowufi7mVb6ZwT61upwMpzoYatikzjrfQhY1NO667-WFiFCT6q-gUU7Er_jkl1gGoBFcIY3fAWjzL6nosGbHvJfXX6C-5B3cbiwxUArkWNtLu_rlrvBJJY>which
is now in its second edition. Mike frequently keynotes conferences on
Internet marketing for marketers, public relations specialists, market
researchers, and technologists and serves as Chief Strategist for
Converseon<http://rs6.net/tn.jsp?et=1102657049164&s=2685&e=001WLFEjz0f8BWIM-uGIBQQWUW_08kyAr1yoxMRgTATfyhzRRi-YDwCFyx-YP6xkfc6_zBFWB4NRoXn7zXjOCnVkcQKnnXg_ALkvflpYPgyI1xIL-i7c0R6KQ==>,
a leading digital media marketing agency based in New York City.
Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the
level of Distinguished Engineer. Among other positions, Mike managed
technology and user experience teams for IBM's Web site for eight years,
including pioneering IBM's original search marketing strategy. Mike also
holds an Advanced Certificate in Market Management Practice from the Royal
UK Charter Institute of Marketing, and is a Visiting Lecturer at the
University of Virginia's Darden School of Business. He also writes marketing
columns for Revenue
Magazine<http://rs6.net/tn.jsp?et=1102657049164&s=2685&e=001WLFEjz0f8BUHxg7uiY-SA2Sz-hL4pRRtrCC3JYz1uChcbVmKZnD0JUXXc2_iqVcuV2k9rNdZ1MNfclljUS76mldKIyN_-t1_XQysLXwBRkDDZlvozYcjrEbn2bhQYvHJRceLvBVW-ACwj-zeW7q8xOzEQDhID5KH>,
Search Engine Guide<http://rs6.net/tn.jsp?et=1102657049164&s=2685&e=001WLFEjz0f8BUTicUmVtgc5GMbW22oYMdaf3GQ3v9F2Nzv-Sc2qo8C4_gWLbBdm9rmM7YVNwED561JPnnzbLFWnagoFioHjtzp8_zmpYAZxT-n4Qaqkw4KfiZn6nSi8Gnr>,
and WebProNews<http://rs6.net/tn.jsp?et=1102657049164&s=2685&e=001WLFEjz0f8BXg8_t_NfAVXRtTc9qzemGi2gXTlda_3GRxbOL3NTMmEPF0EQXIQcquv0hekDp5v59Qp2aTjMtc7nDusQXL2ouRwT2viqfwxObHLlUh2MKrKsdFntewIffXg83duElXJR2-oOBLhN8a4Q==>.
Mike can be reached through his Web site
(mikemoran.com)<http://rs6.net/tn.jsp?et=1102657049164&s=2685&e=001WLFEjz0f8BVqbOY09rEHfI6fruy09X5Yc6OfDSa2qPRSioSVK058_bfcnvOMYpPX5wy3yWfbA9SQfitWdIIO1DZ37_72lNP5rjPCPgykFycLDBxtZ3d9Mg==>,
which is also home to his Biznology newsletter and
blog<http://rs6.net/tn.jsp?et=1102657049164&s=2685&e=001WLFEjz0f8BXXaz9D-xdy6CoYB9Xzc0jnnj85VihiIWcIhvUhXVzyVi1jWMISP_LHM1HcQJzZ6JoUeVMupKEkJgbnZy6WXslk47E_UZdAkp1k7bPtXKCFhELW71p880egF2PNqZlczLHl4uavhvGcng==>
. *Agenda:*
7:00-7:30 AM: Registration/Networking
7:30-8:30 AM: Full Breakfast & Presentation

for PR releases, etc:
www.mengonline.com/newjersey<http://rs6.net/tn.jsp?et=1102657049164&s=2685&e=001WLFEjz0f8BUhVtga1XEXodva8FVVyP5Ify_v8gknMn1vv8LLr4aM11Pghmu8D0_zVgV-AWH6SZIROBxMmfo1l8z1PV_yvuAZ8l0lw0wBVVuO5uloutgIWlqY6MPNAI5N>

*REGISTER TODAY*<http://rs6.net/tn.jsp?et=1102657049164&s=2685&e=001WLFEjz0f8BUUZzFjxCK_zww_ss1sjSs_W-N-nreZsW-YVD0mDDyJLpLXQ8f9gS1y7cRYSsITNCBWz-EMf92cFdQsD_wh_7VISigVs84wxac_IWVKhy0F9MraqKJykwq6yzVzzq2W1oDqh_tvFf3KTA==>

*MENG Members: $25 in advance/ $30 at the door *
* *
*Reciprocal NJ Associations: $25 in advance/ $30 at the door *
* *
*Non Members: $30 in advance / $35 at the door *

***Registrations made less than 24 hours prior to the event will not
appear on the attendee list and may not have a confirmed seat-you are
encouraged to register at least 2 days in advance for NJ events.
Non-members/reciprocal members can attend up to 2 events before membership
becomes a requirement.
** *
*Venue:*

The Madison Hotel, Madison Avenue, Morristown, NJ
Rod's Steakhouse, Directions
<http://rs6.net/tn.jsp?et=1102657049164&s=2685&e=001WLFEjz0f8BWI1N1aggjBRvDQ-A89LA5fmOJ7SpjT5DYi-WBtVCxNV2rCUjDQltICjt4tb2bgfutlaLM0N_4lxPzXMvhOyj3BlsPIU0aflkJtwQgr8rpHblH2i1OqinFGcfa3LS1AbzY=>

*Save The Following Dates!*
*
Friday, October 2nd:
*TBD

*Friday, November 13th:*
Content Marketing Strategy as a result of Social Media
Joe Pulizzi
Junta42, Div. of Z Squared Media, LLC

For more information on the New Jersey chapter, please contact:
NJ Chapter Chair, Monique de Maio at: monique@ondemandcmo.com
or visit: www.mengonline.com/newjersey
<http://rs6.net/tn.jsp?et=1102657049164&s=2685&e=001WLFEjz0f8BUhVtga1XEXodva8FVVyP5Ify_v8gknMn1vv8LLr4aM11Pghmu8D0_zVgV-AWH6SZIROBxMmfo1l8z1PV_yvuAZ8l0lw0wBVVuO5uloutgIWlqY6MPNAI5N>
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--
Peter Lutz
"Bridging the gaps between Business and Information Technology"

lutzpf@gmail.com
Linkedin - www.linkedin.com/in/peterlutz
Twitter - twitter.com/peterlutz
Facebook - www.facebook.com/peterlutz
Resume - peterlutz.emurse.com

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