Sunday, February 14, 2010

[CNG] Digest Number 1897

Messages In This Digest (4 Messages)

Messages

1.

Updated - VP Online Marketing &BD - Hot Start-Up - Internet Firm - M

Posted by: "Gary Wright - Wright Associates" gary_wright@verizon.net   wrightassociates

Sat Feb 13, 2010 6:27 am (PST)



Please feel free to refer this position to people you know who may be a good
fit. Referrals appreciated.

Position Title – Updated 02-12-2010

VP Online Marketing & BD – Hot Start-Up – Internet – Massachusetts - Remote
Locations Possible – Excellent Package

Located in the Northern, 128 Area of Massachusetts - Will consider someone
with the right credentials working remotely in the with travel to Head
Quarters as needed.

Excellent Base + Equity + Good Benefits Package – No Relocation – No
Sponsorship – US Based Candidates Only

Company

Hot Start Up – Internet Firm – Online Marketplaces – Successful – Well
Funded - Lead by a team of well known successful entrepreneurs who have done
it before and are now doing it again. A Great Company with lots of upside.
Very serious about creating and maintaining the type of culture that creates
success – Team Centric – Collaborative – A+ Players with Low Ego. Get in on
the ground floor and join a winning team.

Position Responsibilities – Summary:

My client is seeking a Vice President Online Marketing and Business
Development, a key member of the leadership team to help them substantially
grow. Someone who is passionate about all things web related, can juggle
multiple priorities, and help them take their conversion rates to the next
level. This is an opportunity for a highly motivated individual to get
involved with key aspects of marketing for a red-hot start-up.

Strong organizational and analytical skills, as well as expertise in
affiliates, various lead generation models, and conversion optimization are
required. An in-depth understanding of end-to-end unit economics is
critical.

Significant experience with Social Media Channels, Viral Marketing, and
other current and Innovative Web 2.0 type techniques.

The successful candidate will have a broad knowledge of online services and
Internet companies in the US and experience in partners management.
Substantial experience negotiating deals and knowledge of online business
practices with the ability to be creative in deal structures is required.

This position will be a key part of the executive team and reports directly
to the President/CEO.

Detailed Responsibilities:

· Develop strategic plan and its successful execution.
· Manage marketing team and work closely with them to optimize affiliate
programs, campaigns and payout structure.
· Manage SEO improvements and creative development.
· Manage acquisition email program and developing strategies for list
growth.
· Track and measure the performance of online marketing campaigns. Design
test strategies and creative solutions to optimize results.
· Implement promotions via social media channels to drive customer
acquisition.
· Lead efforts to optimize end-to-end conversion including delivering a web
site/online experience that is significant enough to drive such conversion.
· Identify new advertising opportunities, negotiate terms and execute
agreements.
· Identify, develop and negotiate business development relationships to grow
revenue, audience, traffic and usage.
· Analyze the financial impact of potential partnerships and structure terms
that mitigate risk and optimize revenue and profit.

Required Skills and Competencies:

· Minimum of 7-8 years of relevant experience - High-level strategic
thinker, creative and high energy person
· Minimum of 3 years management experience
· Successful Internet business development track record is required – Must
have a strong background in developing partnership and affiliate
relationships/agreements
· Start-Up experience required in at least one High Traffic, Consumer
Driven, Internet, On-line or E-commerce company
· Direct consumer marketing experience and a proven track record, evidenced
by taking at least one Start-Up from Zero Customers, or close to it, to a
million+ unique visitors/month, ideally more, is required – Person must have
accomplished this with very limited resources/budget and was personally
instrumental in creating a highly successful endeavor – This is a true
Hunter type role - Must be willing & able to fully engage in all areas of
responsibilities – Proven success doing more with less – Small teams etc.
· Experience with site analytic tools
· Excellent leadership, prioritization, analytic and quantitative skills -
Outstanding communications, presentation & customer facing skills
· Ability to work well in a high-energy, high-intensity team environment
· Stable career history with proven track record of success
· Bachelors Degree or MBA in Marketing, Advertising or Business Management
preferred

Pluses:

· B2C Marketing experience in any of the following industries would be a big
plus – Automotive, Banking, Finance, Retail, or Lending.
· Existing relationship with Media/Content firms like a NY Times, News
Corp., Hearst, AOL/Time Warner, Yahoo or Others Highly Desirable.

Contact Information

Please forward Word resume along with any other supporting information to:

Gary Wright - President – Wright Associates - (508) 761-6354
Email - ReplyWrightAssociates@Verizon.Net - WEB Site –
www.wrightassociates.org

2.

Article: How to Get Through Losing Your Job (AssociatedContent)

Posted by: "Eric Nilsson" ericnilsson@earthlink.net   eric_s_nilsson

Sat Feb 13, 2010 9:33 pm (PST)




How to Get Through Losing Your Job

<http://www.associatedcontent.com/user/691088/cindy_tuttle.html> Cindy
Tuttle

Published February 10, 2010 by: Cindy Tuttle

With the economy the way it is I am afraid I am not the only one who has
lost my job. Unfortunately I have a lot of company. I was laid off of a job
I had for eighteen years and my field has always been mental health for the
last thirty five years. Now there aren't any jobs in mental health. That
door is closed. So I am looking at opening up new doors. I have found some
things that have helped so I am passing them on to you.

Give yourself time to grieve the job you have lost. You will feel many
different emotions. It might be anger, sadness, shame, frustration, or many
others. Let yourself feel them but don't let them take over.

I am from California so I can only write from my experience in our state.
Be sure to file for unemployment and COBRA as soon as possible. You have to
wait until the day you are laid off before you can apply for unemployment.
I found that it is easiest to file on their website. Your employer should
give you information on unemployment and COBRA. Ask any questions you need
to and find out how much your last check will be and if they pay for the
holiday and sick time that you didn't use. Also find out about any 403
programs or similar programs you have invested in and see what you want to
do with your money. It may be tempting to take some of your money out, but I
took out 5,000 and ended up with 4,500 after withholding tax. So, keep in
mind you have to pay a heavy tax.

After you have been approved for unemployment, start looking for work. That
would be a whole other article, but keep in mind that your attitude will
tell the perspective employer a lot about you. Let them know why you want to
work for them and how you can help their company. Try and keep a positive
attitude. I know that's hard, but it does help.

Find support from your faith, family and friends. This is a hard time and
you need to take care of your emotional, spiritual, and financial needs.
Hang in there. I wish you all the best!

Source:
http://www.associatedcontent.com/article/2680801/how_to_get_through_losing_y
our_job.html?cat=31

(Spelling corrections were made to this article).

3.

Article: How to Handle Losing Your Job: Ten Dignified Tips (Associat

Posted by: "Eric Nilsson" ericnilsson@earthlink.net   eric_s_nilsson

Sat Feb 13, 2010 9:33 pm (PST)



How to Handle Losing Your Job: Ten Dignified Tips

By s.e. Jones

Source:
http://www.associatedcontent.com/article/2128683/how_to_handle_losing_your_j
ob_ten_dignified.html?cat=31

Takeaways

. Tips on how to help maintain your dignity after losing your job

. Things you can do to keep your spirits up after losing your job

. Thigns to avoid doing if you lose your job

Losing your job is tough, there's just no two ways about it. You lose your
steady income, probably your health insurance and a part of how you've come
to see yourself. Whether you've been down-sized, fired or simply let-go,
losing your job requires some self-examination and some bucking up for the
times that are to come. It requires swallowing some pride and some steeling
of your nerves as you move from being someone who was what you were at your
old job, to someone who is out there trying to find a new niche to fill. One
thing to keep in mind though, is you don't have to lose your self-respect in
the process. Below are ten dignified tips on how to handle losing your job.

1 - Decompress. The first thing any person should do after losing their job
is decompress in a reasonable way. Whether it's at home watching a comedy
show, hanging out with friends at a pool hall or sitting in a park watching
the wind blow. Take some time to absorb what has happened, to let your mind
catch up with your emotions and to get to a stronger place. The key is to
make sure none of your decompression is destructive, e.g. binge drinking or
reckless driving.

2 - Get some good sleep. It might be hard to sleep the first few days after
losing your job. If so, use some non-prescription sleep aids. Don't take
naps and go to bed when you used to when you had your job. Sleep is critical
at this time as it helps to keep your mood steady as you settle into your
new life as one of the unemployed.

3 - Take stock. Once you feel you're somewhat grounded, try to take stock of
your situation. Look at your finances in a realistic way. How long can you
survive without a paycheck? Are there things you can do to reduce your bill
load?

4 - Work up a plan. Once you feel like you've got a good handle on your
financial and emotional situation, try to work up a plan for getting back on
your feet. If your financial circumstances are dire, you might consider
applying for jobs that pay less than what you were used to, but are more
easily obtained. On the other hand, if your finances are okay for awhile,
you might consider changing what you do for a living if you weren't
fulfilled at your old position. The bottom line here is, work up a plan of
action that makes sense for your situation.

5 - Get back out there. After you've got your plan down, get yourself
cleaned up, dressed and back out there on the street. Don't allow depression
or self-esteem issues to creep into your psyche and prevent you from doing
what you need to do.

6 - Expect disappointment. In good times and bad, it usually takes some time
to find a new job. The process of rejection and then having to pump yourself
up for the next interview or application can be exhausting. But don't let it
get you down. Keep your mind fixed on what you are aiming for. Remember, it
will work out, eventually. Someone will hire you.

7 - Reward yourself. One way to keep your spirits up as you pound the
streets in search of new employment is to reward yourself along the way. If
you think you did well in an interview, even if you didn't get the job,
reward yourself with a meal you like, or by doing an activity that you
enjoy. Pat yourself on the back, and remind yourself that if you keep that
up, you'll soon be once again among the employed.

8 - Tackle adversity. One of the hardest parts of losing your job and then
having to go find a new one, is handling the adversity that goes along with
it. It's hard on your self-image, your finances and maybe even your personal
life. It can make you angry, or depressed. Having people ignore your
requests for an interview can make you even more so. The important thing to
remember here is this: Don't let them get you down. Just repeat that over
and over to yourself. Don't let them get you down.

9 - Use your support. If you have good friends that want to offer emotional
support, accept it. If you have wife or husband that wants to offer love and
words of support. Accept it with open arms. What you should not do is close
yourself off from others and hold onto your grief or shame as a burden only
you alone can carry. Doing so will only alienate those who care about you
and make you feel even more isolated and alone than you already do.

10 - Keep at it. Above all, you need to keep at it. Keep bucking yourself
up. Keep looking for a job. Keep talking with friends and family. Keep
talking and acting as if things will be alright, because in time, they will.

These ten dignified tips on how to handle losing your job are for anyone out
there who has lost their job and are now unemployed and looking. If you are
such a person, I truly hope these tips help you get through this rough
process. Good luck.

_____

2010 C Associated Content, All rights reserved.

4.

Article: Can You Justify It . . . Fudging Anything On Your Resume? (

Posted by: "Eric Nilsson" ericnilsson@earthlink.net   eric_s_nilsson

Sat Feb 13, 2010 9:35 pm (PST)




Can
<http://timsstrategy.com/can-you-justify-it-fudging-anything-on-your-resume/
?utm_source=feedblitz&utm_medium=FeedBlitzEmail&utm_content=513769&utm_campa
ign=0> You Justify It . . . Fudging Anything On Your Resume?

A note came in last week via LinkedIn. From a new friend who was struggling
with a question that I'll bet a number of you have pondered. Is there ever
a situation where you can fudge something on your resume? What if it's just
a little thing? A two week shift in a date to make it look like you had
been at your job an extra year?

Will anyone really ever know?

Here's the question. And I appreciate my friend agreeing to let me share
it:

Q: About 3 weeks ago I was offered (and accepted) a job (yay) but
unfortunately I was not able to negotiate them up on salary or bonus or
really anything. It wasn't a terrible offer and the company looks very
exciting (it's a start up so there's lots of opportunity to progress),
however I need to think about #1 and salary is still important. My question
is, I am still keeping my eyes peeled for employment opportunities, so as I
update my resume I wonder if I should even bother including my newly
accepted role. it would literally say January 2010 to present. uhhh. and to
be honest I think they're still sussing out exactly what my title and
responsibilities will be (at this point I am the entire marketing
department), so I'm not even sure what I would write. Your thoughts/advice
would be greatly appreciated.

A: This is always a tough question. It is always better to look for a job
when you already have one. And it is nice to show a current company - says
you were "wanted" in a tough job market. But the fear of including such a
short stay drives people to consider other options. Ways to "clear up
possible confusion".

So what are those options that one might consider?

1. Leave The Current Job Off Of Your Resume

Inaccurate, however I have seen a number of people do this. Of course you
have to ask yourself: is there any chance someone at the new company will
know you (or knows someone who does) and may say "Hey, didn't you already
find something?" Risky.

2. Include It As An Interim Contract Job or Consulting Role

Not honest but there is a way (based on the still muddy role) to
characterize it a bit differently. Less risky but still inaccurate.

3. Include It Accurately As Your Current Job

As long as you don't have any other really short stays on your resume, this
may not be an issue for people. After all, most understand that sometimes
things don't work out. And your recognizing that quickly says that you have
a conscience. Risk? People may see you as having made a bad decision. You
are deemed impulsive.

So, here's my take. I always steer people toward being authentic and honest
in their materials and, after reviewing your options, can only suggest #3.
Honesty. The right hiring manager/company will understand. There are
always other ways to go, but as a great recruiter friend told me recently:
"Don't lie on your resume, even if its a small one. You will forever be
explaining that decision."

Source: Tim's Strategy Newsletter , 2/13/2010

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